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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini five-door spotted alongside next Clubman

Is Mini constricting its staggering array of model variants or expanding it? That depends largely on which way you look at it. Because while some models may not make the cut as the second-generation family is gradually replaced with the third, others appear to be joining the fold. They just might not bear different model names.
Take, for example, the vehicle pictured here. It's a five-door version of the latest Mini hatchback, but won't necessarily replace the Clubman wagon - particularly since that's precisely what appears to be pictured alongside it. While the five-door hatch appears to simply add an extra set of portals - full-size ones, from the look of it, not backwards-opening half-doors - to the existing three-door version, the new Clubman appears not only longer but also wider, giving it that much more interior space.
Of course that could all be an optical illusion generated by swirly camouflage designed to do just that, but from the apparent readiness of both models, we'll find out one way or another soon enough - whatever they're called.

2013 Mini Countryman gets updates

It's been two years since the debut of Mini's Countryman crossover. In that time, the general public has indeed warmed to the idea of a big Mini - we grew to rather like it during our long-term test - and for 2013, a few small, thoughtful updates are on tap for the brand's range-topper.
The big change for the Countryman concerns the power window toggles, though Mini would also like you to notice the new Carbon Black ring around the center speedometer and new interior colors. Mini window controls have long resided in the center console, lost among the number of other buttons. The new Countryman breaks with that trend by moving the buttons to the door armrest, where it is located on most other passenger vehicles. We first saw this on the production Paceman that debuted in Paris earlier this year. This location also allows for a multi-button panel on the driver's side door. Previously, opening and closing all windows meant hitting each button individually.
Also of note is the removal of the two standard bucket seats in the second row, instead being replaced with a bench seat. Those who appreciate the customizable center rail in four-seat models can still select rear bucket seats, however. The 2013 Countryman is scheduled to hit European dealers sometime in November with US sales to follow shortly thereafter.