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Mini Clubman Bond Street inspired by London shopping

Mini again plucks a London landmark as the appellation for a special edition, the Mini Clubman Bond Street joining the Mayfair and Camden, and Bayswater and Baker Street editions of the recent past. You'll recognize the formula of primary color and polished contrasting color, in this case its Midnight Black Metallic for the main event and Cool Champagne for the highlights like the roof, mirror caps and trim rings on the 17-inch alloy wheels. Inside it's Carbon Black leather set off by surfaces in Deep Champagne and the Chrome Line package.
It will premiere at the Geneva Motor Show in March before going into production for a limited run that same month. Four engines will be offered, with on-the-road prices ranging from 20,275 pounds ($31,961 US) in the UK for the 122-horsepower gas engine to 24,045 pounds ($37,918 US) for the 143-horsepower SD diesel version. A press release below will tell you all you wish to know.

Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.