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2016 Mini Clubman First Drive [w/video] [UPDATE]

UPDATE: After playing with the newly launched Clubman configurator, we've revised the as-tested estimate to what we think is a more accurate $40,250, based on how our Swedish tester was equipped. Mini had a good idea when it introduced the last-generation Clubman, offering a slightly bigger, more versatile vehicle, with its own unique styling traits. Sounds good, right? Well, as it turned out, that wasn't necessarily all for the best, and not because there was any problem with the car itself. Mini's fleshed out model range, which now includes both the all-wheel-drive, four-door Countryman and the new four-door Hardtop has rendered the original Clubman idea rather obsolete. Enter the new Clubman. Gone is its awkward club door, and in its place are an extra pair of real, traditional doors. But even more than changes to its body, Mini has taken the original Clubman idea – to build a more versatile version of the beloved Hardtop – to its logical extreme, going larger. More importantly, this 2016 model represents a more premium, comfortable direction for the Mini brand. But don't worry, loyalists, this is still very much a Mini. The 2016 Clubman is the longest vehicle Mini has ever made. As was the case with the previous Clubman, this new model rides on a longer wheelbase than the Hardtop's. The 105.1-inch span is arguably more maxi than mini, offering buyers anywhere from 2.9 to 6.9 inches of extra space between the axles. It also makes the Clubman the longest vehicle Mini has ever made. But at 168.3 inches in length, this new model is still significantly shorter than a compact wagon like the 179.6-inch Volkswagen Golf SportWagen, or even another C-segment hatch, like the five-door variants of the Ford Focus (171.6 inches) and Mazda3 (180.3 inches). On top of the extra length, Mini stretched the body by a full three inches, while the track has been increased by 2.4 inches at both ends of the car. Taken as a whole, the Clubman is exceptionally roomy, considering its footprint. The suspension, a multi-link rear with front struts, is softer than that of a Mini Hardtop, but that's not saying a lot – handling is significantly sharper than in the vehicles listed above. And we're betting it will stand out against the brand's intended targets – a list that ranges from the Volkswagen Golf to the Mercedes-Benz A-Class. Feedback through the wheel is on the low side for something wearing a Mini badge.

Mini Aceman concept previews a funky, flashy EV below Countryman

Mini has big plans for its future, and it all revolves around electrification and fun, funky design. Some of that has been shown with ambitious concepts such as the Mini Urbanaut micro-van, but now we're getting a look at what's coming soon with the Mini Aceman (a name curiously similar to the ill-fated two-door Paceman). It's still very much a show car at this point, but it does hint at a production electric SUV. The overall shape is clearly Mini. It's a boxy little thing with a contrasting roof, wraparound glass, fender flares, big headlights and a big grille. But everything is now beveled and angular. The grille has distinct sides, as do the headlights, which match the angles. The wheel arches are squared off, and the whole body has more chiseled panels. It gives the whole thing a more rugged shape than the usual Mini, which fits its crossover bodystyle and mission. And because it's an EV, it has a filled-in grille and flush door handles. All of these aspects are likely to show up in a production Aceman. Probably not appearing in the production model is the flashy LED grille that can display all kinds of colors and patterns. It's also matched with similarly animated puddle lights. We also doubt the production model will feature the bright orange covers over the external speakers that provide safety sounds but also welcome sequence sounds. The Union Jack taillights, though, those are probably happening, since they're already on the current production Mini lineup. That Union Jack roof rack wouldn't be out of the question either. Mini also noted that the production Aceman will slide between the Mini Hardtop and the Mini Countryman in the lineup. The size seems to back that up. It's about an inch longer than the four-door Mini Hardtop and about six inches taller. And all those numbers come in well below the bigger Countryman, save for height, which is similar. The interior is even more interesting than the exterior. Mini says they've applied the idea of "Charismatic Simplicity" to the car, and this is where it really shows. It has just a simple dash pad ahead of the funky green velour steering wheel, and mounted to it is a circular OLED touchscreen infotainment display. It continues the design idea laid out by the original Mini revival of the early 2000s, but very decluttered.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.