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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Man criticized for filming rather than helping road rage victim

A man from Cheshire in England was criticized on social media after he filmed a road rage brawl and provided color commentary for it instead of helping the victim. According to the Daily Mail, Alec Wall was traveling through Cheshire when he came upon a strange scene. A red Mini was stopped at a light, and standing next to it in traffic was a woman in a white dress. As Wall watched, the woman lunged for the Mini's driver's door, wrenched it open, and began fighting with the woman behind the wheel. While the women fought, Wall pulled out his phone and started recording. "Road Rage!" he shouted as he filmed. Apparently finding the situation extremely funny, Wall continued to film, giggling all the while and providing commentary on the scuffle. "Oh my God, actual road in a rage!" he shouted. Once he returned home, Wall uploaded his video to a Facebook page called Idiot UK Drivers Exposed where it racked up nearly 90,000 likes. Not everyone found it as funny as Wall did, however. Comments began piling up chastising Wall for his flip attitude and his failure to intervene in the fight. "How about instead of laughing and screaming 'road rage' like a moron you do something productive like get out of your car and try to defuse the situation? Use some intelligence..." said one commenter. "I really have failed to see what the camera man is laughing at," said another. "It looks to me like someone being seriously assaulted. Why is that funny?" There is no report on the cause of the incident, or how it ended. Related Video: News Source: The Daily Mail Auto News Weird Car News MINI road rage fight

Mini John Cooper Works 1 To 6 Edition extols the manual transmission

Throughout the final year of this generation of Mini Cooper, the Anglo-German brand has been rolling out limited editions about every 90 days. We got the Mini 20 Years Edition last September, the Mini Convertible Seaside Edition in March, the Mini Clubman Final Edition in April, now we have the fourth to complete the set: The Mini John Cooper Works 1 to 6 Edition. It memorializes Mini racing and the "pure essence of motorsport" as a JCW with a six-speed manual transmission, hence the 1 To 6 name. It copies the formula for the Clubman Final Edition in being almost only special badges, colors, and materials; there's little more to this than a retail Mini JCW with a stick shift and three more horsepower. Outside, there's a Midnight Black body ornamented with Piano Black for the grille surround, side scuttles, and waistline finisher. The 18-inch Circuit Spoke rims come in Jet Black. The gray bonnet stripe is composed of shift pattern line drawings, the same shift pattern showing up on the hatch in black. Red, white, and silver 1 to 6 badges appear on the side scuttles and C-pillars. Mini's making 999 examples for global buyers, so "One of 999" appears in places like the sunroof, steering wheel, and instrument panel. The black and gray interior shows off an antracite-colored headliner, illuminated red bezel for the instrument cluster, red ambient lighting, badged floor mats, and course, the stick shift with special stitching. The special makes its world debut at next month's Nurburgring 24-Hour race. One car will compete as part of the Bulldog Racing team wearing race number #126, driven by Charlie Cooper, a regular competitor who also happens to be the grandson of the John Cooper that Mini's fastest trims honor. It's a pairing that shows how the "essence of motorsport" has progressed; the hardcore Mini JCW that Bulldog Racing runs is fitted with an eight-speed automatic. We'll find out soon how many of the Mini JCW 1 to 6 Editions will come to the U.S. and the premium Mini will charge over the $35,400 of the regular Mini JCW.