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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

BMW-designed Mini Cooper celebrates its 20th birthday

Mini is celebrating a major milestone. It unveiled the original Cooper Hardtop 20 years ago at the 2000 edition of the Paris auto show. More than merely a new car, this retro-styled hatchback laid the foundations for the entire brand. Its predecessors sometimes wore Mini emblems, but they were always sold by various companies including Austin, Morris, Rover, and, through a licensing deal, Innocenti. The name didn't officially denote a standalone carmaker until the hatchback was presented to the public in the French capital two decades ago. The decision to make Mini a brand came from executives at the top of BMW, which purchased England-based MG-Rover in 1994. Developing a Mini for the 21st century was a Herculean task. Releasing an evolution of the original car, which made its debut in 1959, was completely out of the question; it had outlived its expiration date by decades, and was a fossil in automotive terms. The new model had to be designed on a blank slate. And yet, the development team decided it still needed to look like a Mini, and it also had to drive like one. After experimenting with several concepts, like the futuristic ACV30 (pictured below) shown in 1997, designers settled on a basic set of guidelines. 1997 Mini ACV30 concept View 4 Photos According to Mini, the project brief stated the 21st-century model needed to have short overhangs, round headlights, a hexagonal grille, and room for four passengers. It also had to be front-wheel drive, a layout that made the original car a packaging masterpiece (and, admittedly, a bit of a nightmare to work on), but stylists decided to give it a hatch in the name of practicality. Finally, product planners decided to push the Mini upmarket, away from its roots as a value-friendly alternative to bubble cars, and embed it firmly into premium territory. Called R50 internally, the hatchback was initially offered in two variants named One and Cooper, respectively. Mini expanded the range in record time. Model year 2002 brought the hotter Cooper S (R53), a turbodiesel engine joined the European line-up in 2003, and a convertible (R52) was introduced in 2004. Sales in the United States started for the 2002 model year, and driving enthusiasts gave it a warm reception. It was well worth the wait. BMW never planned to keep Mini anchored to a single model. It introduced the second-generation Cooper in 2006, and new variants arrived in rapid-fire succession. By 2010, there was a Mini to suit nearly everyone's needs.

Mini Hardtop Oxford Edition priced as the range's value champion

Mini has released pricing information for the 2022 Hardtop Oxford Edition, a value-oriented trim level positioned as the entry point into the range. Offered with two or four doors, it's surprisingly just as affordable as it was in 2018. The Oxford Edition is an evolution of the Classic trim, which was updated with a new-look design for 2022. It comes standard with 17-inch wheels, LED headlights, leatherette upholstery, heated front seats, an 8.8-inch touchscreen, a digital instrument cluster, and several electronic driving aids. It's the cheapest Mini, but it's clearly not cheap in every sense of the word. Buyers have six exterior colors to choose from, and they can select black or gray wheels. Oxford Edition models share their drivetrain with the standard Hardtop Cooper. Power comes from a turbocharged, 1.5-liter three-cylinder engine, which produces 134 horsepower and 162 pound-feet of torque. It spins the front wheels via a six-speed manual transmission. Light and nimble, the Cooper is close in spirit to the original Mini. Pricing for the 2022 Oxford Edition starts at $20,600 for the two-door model and $21,600 for the four-door, figures that include a mandatory $850 destination charge. In comparison, the 2019 models launched in 2018 cost exactly the same; even the destination charge hasn't increased, which is extremely unusual in the automotive industry. Mini notes the Oxford Edition represents a $6,150 value. Ordering a standard two-door with the aforementioned features would increase its price to $26,750 including destination, while a four-door would cost $27,750. Buyers willing and able to stretch their budget can order the Oxford Plus package, which bundles a seven-speed dual-clutch automatic transmission and a panoramic sunroof (two of the Hardtop's most popular options) for $1,500. While the first Oxford Edition was initially only for college students and recent graduates, and later also for military members and recent retirees, Mini told Autoblog the 2022 model can be ordered by all buyers regardless of where they work, if they work, and whether they go or went to college. It's available now across the nation.