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Mini previews an electric crossover to be revealed soon

In a dense press release about its upcoming design language (called "Charismatic Simplicity"), Mini provided an odd-looking but somewhat useful teaser of a new electric crossover SUV. It didn't name it, and all it said specifically about it was that it's "the concept study of a – fully electrically powered – crossover model for the premium small-car segment." That fits the description of one of two new crossovers that will be sold alongside the next-generation Countryman. The photo provides a silhouette of the crossover from the front three-quarter perspective, as well as the uncovered front fender of the same vehicle in the corner. It does have the familiar boxy Mini shape, and it seems to have some sort of roof platform fitted. The mirrors look like little rounded rectangles, which matches what we've seen in spy photos of the Countryman. That exposed fender seems to reveal the most about the crossover. The flares have a sort of trapezoidal shape, which is continued into the sheetmetal. The actual wheel openings are a little more rounded. The crisper angles also show up in the way the headlight fits to the fender. While the press release that accompanied this teaser is full of fluffy language, there are some more specific and helpful details about what we will see in this model and other new Minis. On the outside, the Union Jack taillights will remain a key feature. Inside, Mini is focusing on more sustainable materials, so it's dropping real leather and aiming to eliminate as much chrome as possible. It will also feature a circular display in the middle for infotainment, though some physical switch gear will remain. This crossover will be revealed next month. It will also showcase the new platform that Mini designed with electric powertrains in mind, unlike the current Mini Cooper SE Hardtop, which adapts a battery and motor to fit an older internal combustion car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Next electric Mini Cooper due out in 2024 with a lot more range

The next-generation Mini Hardtop is expected to make its global debut in the not-too-distant future. The hatchback will be offered with gasoline- and battery-powered drivetrains, and a new report provides preliminary specifications about the electric model. One of the more significant changes will appear in advertisements and other promotional material: while the hatchback is officially known as the Hardtop in the United States and the Hatch in England, its successor will adopt the Cooper nameplate. We'll need to be patient to see how the Mini has evolved from a visual perspective but company boss Stephanie Wurst told British magazine Autocar that designers have taken it "back to its roots." It's not expected to grow in length but it will be wider than its predecessor and it will ride on a longer wheelbase. Made in China via a joint-venture with Great Wall Motors, the electric, two-door-only Cooper will be available with either a 40- or a 54-kilowatt-hour lithium-ion battery pack. Those figures correspond to the global-market model; details about the American-market car haven't been released. Range will check in at 240 miles for the smaller pack, according to Autocar, and the standard model will put 181 horsepower under the driver's right foot. Buyers who need more will be asked to step up to the Cooper SE, which will be rated at 215 horsepower.  In comparison, the current Cooper SE has 181 horsepower, about 110 miles of driving range, and a 32.6-kilowatt-hour battery pack. Made in England, the gasoline-powered Cooper hasn't been detailed yet. Autocar learned that there's a good chance the model will only be offered with an automatic transmission, so get a stick now while you still can. Front-wheel-drive will continue to come standard. We'll hear more about the next Cooper in the coming months, but it's not the next new model that we'll see from Mini. The third-generation Countryman previewed earlier in 2023 is tentatively scheduled to enter production in Germany in late 2023; it will be available with gasoline- and battery-powered drivetrains as well. The electric Cooper will reportedly arrive in May 2024, about two months before its gasoline-burning counterpart, so it will go on sale here in time for the 2025 model year. When it lands, it will compete in the same segment as the Fiat 500e. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.