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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

2017 Mini John Cooper Works Clubman ALL4 | Pint-size performer with a premium price

Last September, Mini revealed the Clubman John Cooper Works (JCW). It applied the same general JCW formula used on the regular three-doors to the longest Mini by giving it even sportier suspension and the potent 228-horsepower turbocharged 2.0-liter four-cylinder engine. But from there, Mini gave the Clubman JCW even more torque than other JCW models, and the most of any Mini model, with a total of 258 pound-feet. It also fitted standard all-wheel drive. On paper, it sounds like the ultimate performance Mini, and it doesn't hurt that it's about the most practical model. So how did it hold up in practice? First of all, this Mini has a serious weight problem. You might be tired of alarmist auto journalists whining about the increasing size of vehicles, but it's a major issue with this Mini. It actually weighs more than a V6 Chevrolet Camaro. The Camaro weighs 3,435 pounds, and the Mini weighs 3,450. That's for the manual transmission version, too. Our automatic-equipped test car weighed more than that. As a result, it feels noticeably slower than the competition, despite making 228 horsepower and the aforementioned torque. There's an area in which the Clubman JCW could easily lose some weight, and that's in the all-wheel-drive system. It's a Haldex-style system that only kicks in when the front wheels start to slip, so it's only beneficial for traction in bad weather, not for improving the driving experience by, say, reducing the car's understeer. That's fine for more mainstream Minis, but the JCW line is all about performance and speed, so if the all-wheel-drive system doesn't improve the driving experience, it should simply be dropped to make the car lighter. Despite the Mini's prodigious portliness, there are good points. The engine is very smooth, and power comes on almost instantly. In more aggressive driving modes, the exhaust pops and burbles almost every time you lift off the gas pedal. T he eight-speed automatic paired with this engine was equally up to the task. Shifts were fast and smooth. And it even worked well leaving it in automatic mode. It held gears smartly, and it would downshift while braking to ensure you had the right gear when taking off again. The Clubman JCW also has the brand's trademark corner-carving skills. Body roll is nearly absent in the normal driving mode, and what little was evident is removed when switching to Sport mode. The car responds immediately to each steering input, and it has tenacious grip through corners.

BMW's new strategy: Electric everything

Mercedes isn't the only car maker determined to beat Tesla before it gets huge. Sources speaking to German business daily Handelsblatt claim that BMW is in the midst of planning an executive shuffle that will also include a big shift in its electric vehicle strategy. While the company would still offer ground-up EV designs like the i3, the new strategy would greenlight electric versions of some of BMW's most important vehicles, including the 3-series sedan, X4 crossover, and iconic Mini. If the leak is accurate, management is likely to approve the change at the end of September. We've asked BMW for its take on the report, although it declined to comment to Handelsblatt. It wouldn't be shocking to see the Munich crew change tack, though. While Tesla has received hundreds of thousands of Model 3 pre-orders, i3 sales dropped in 2016 – the upscale (if oddly-shaped) EV just isn't as hot as it once was. If BMW electrifies some of its most popular cars, you wouldn't have to choose between a super-efficient, eco-friendly EV and the familiar designs of the brand's mainstream driving machines.The story originally appeared on Engadget, your guide to this connected life.Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Green BMW MINI Electric Hybrid engadget