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Mini discounts 2019 Oxford Edition for U.S. military members, recent retirees

Mini introduced the 2019 Mini Oxford Edition last fall to offer college students or recent grads a cheap, well-equipped new car. Now it's extending the same offer to active duty military members and recent retirees. Specifically, you'll have to be an active duty member of the U.S. Armed Forces, or have retired/been honorably discharged within a 12-month period of verification of eligibility. This has no effect on the student offer for full- or part-time students of any two- or four-year accredited college/university. That deal also applies to those who have graduated in the last 12 months, along with students currently enrolled in any kind of post-grad program. The Mini Oxford Edition continues to be the same car equipped with the same options as before. This means the two-door starts at $20,600, including the $850 destination charge, and the four-door is priced at $21,600. Standard equipment not included in the base "Classic" trim includes a 6.5-inch infotainment system, parking sensors, panoramic moonroof, heated seats, upgraded 17-inch wheels and an automatic transmission (a manual can also be optioned). Additionally, there are more exterior colors to choose from than on the Classic. In total, Mini says you're getting $6,900 worth of optional equipment for no extra cost here. Mini says the Oxford Edition is available in dealers now. It's great to see Mini make this program available for more people, because it's a superb discount to take advantage of if you're part of these groups and had Mini on your shopping list.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

2025 Mini Cooper reveals its OLED screen, retro gauges and dog assistant

We got to see the 2025 Mini Cooper’s interior the other week, but now Mini is peeling back the veil on everything there is to know about the new round screen in the center and the all-new software itÂ’s running.  Mini is calling this fancy, round screen the “Mini Interaction Unit.” From a hardware perspective, itÂ’s rather special. The super-thin screen itself is a perfect circle and measures 9.4 inches in diameter. That might sound small in the world of ever-increasing car screens, but every other screen out there is rectangular, so the measurement applies in every direction, rather than just the diagonal of a rectangular screen. We sat in the driverÂ’s seat of the new Mini, and thereÂ’s certainly no lack of screen size to be seen here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To make matters even better, Mini is using OLED technology — Samsung is the supplier — for this round screen. That means extra vivid colors and the darkest-possible blacks. Cadillac uses OLED tech for its screens in the Escalade, too, and the result is beautiful. Of course, the software playing on this screen is the real star of the show, and itÂ’s called Mini Operating System 9. ItÂ’s a completely new-from-the-ground-up software suite, and you can wave goodbye to the old BMW iDrive control knob, too, because this is touch-control-only. The pictures describe the design aesthetic best. ItÂ’s vibrant, colorful, modern and full of pleasant surprises. We'll also note that while the photos here depict the electric Mini Cooper, the new Countryman will feature the same screen setup. What you see on screen is largely dependent on what “Experience Mode” youÂ’re in. Those include Core, Go-Kart, Green, Balance, Timeless, Vivid and Personal (Trail is added for the Countryman). Core is going to be your standard mode that provides a simple interface with your navigation, media and phone status spread out across the screen. A lot changes in the other modes, but certain things remain consistent across all modes including the auto climate controls, speedometer, range and the shortcut bar at the bottom with often-used menus. You can store even more (customizable) frequently used commands into a “tool belt” that is accessed by swiping up from the bottom of the screen.