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David Brown Mini Remastered Marshall Edition is amped-up

This year marks the 60th anniversary of British audio brand Marshall Amplification, and the company is celebrating with a special version of another British icon with the help of David Brown Automotive. The result is a limited run of David Brown's Mini Remastered Marshall Edition, packed to the gills with equipment and design references to the audio company. The Mini Remastered is painted entirely black, even most of the chrome trimmings. Gold accents such as the stripes, grille and wheel rims complete the Marshall look. The grille itself is also made to look like the grilles on Marshall speakers. The interior turns up the Marshall influence to 11. Even more gold accents appear from the stitching to the knurled control knobs and handles. The door panels feature fabric sections designed to match the speaker covers of Marshall amplifiers. The sound system features a Pioneer head unit, but all the speakers are from Marshall, including lower units with the signature white logos. Inside the glovebox is a pair of wireless Marshall headphones that sit atop a wireless charging point. And finishing it all off are the pedals with skip track (clutch), pause (brake) and play (gas) symbols. The trunk is the highlight of the car, though. It contains a Marshall guitar amplifier with its own power supply so that you can rock out wherever you park. A Marshall Bluetooth speaker is also packed into the back, in case you need tunes somewhere else. Only 60 Marshall Editions will be built. They all come with a 1.3-liter four-cylinder making 83 horsepower and 98 pound-feet of torque. The only transmission is a five-speed manual. Both left- and right-hand drive models are available. Pricing hasn't been announced, but part of the sales will go to a British charity called Music Venue Trust that has been providing concert venues funding during the pandemic. David Brown Automotive is taking reservations now, and deliveries will come later this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt