Mini Cooper, Maroon, 2008 Hardtop Coupe, Automatic, on 2040-cars

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2015 Mini John Cooper Works Hardtop Video Review

There was supposed to be some track driving in this video. When Mini invited me to drive the 2015 JCW Hardtop, I was instantly interested because, well, I love cars and I love hot hatches. But adding to the excitement was the proffered time to drive the beastie on both a private racing circuit and an autocross-like cone course. But the gods that watch over Internet video weren't with me on that day. My track driving footage was spoiled, and the autocross setup ever so slightly less than photogenic. Thankfully, the selection of hills and dales around the New York-Connecticut border is ample and attractive. Video recording of the JCW, complete with a mild-soundtrack of it spitting out 228 horsepower was saved. For those of you that missed the written First Drive feature, this paragraph summarizes my feelings rather neatly: "It only took fifteen minutes of driving on the lilting, tree-lined roads outside of New Haven, CT, to realize that the 2015 Mini JCW Hardtop was a lot less pissed off. And with more power, refined ride quality, a better interior, and an available automatic transmission, a lot more suitable for a wide variety of drivers. The little hellion has matured." If you need more depth than that, by all means go back and read the full report. Or if you'd like the more visceral experience of riding along with me (what a treat!) just stop reading now and watch me talk near a camera.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini's Superleggera concept could see production; here's what it might look like

We fell in love with the Mini Superleggera Vision Concept from the moment we laid eyes on it. The little convertible blends retro and modern together better than any Mini in years. There is even more good news about the roadster as well because the company is considering actually building it. We even have some renders of what the production version could look like.
Mini boss Peter Schwarzenbauer tells Automotive News at the 2014 Concorso d'Eleganza Villa d'Este, that the Superleggera might have a life beyond its debut. "We wanted to test how Mini enthusiasts worldwide were reacting to such a different type of Mini. So far, it has re
ceived overwhelming appreciation," he said to AN. But here's the bad news. All of the unique elements of the droptop wouldn't be cheap to build. Pricing would likely be around 35,000 euros if BMW gives it the green light, according to Schwarzenbauer. It's too early to know whether the road car would use the electric motor from the concept or something more conventional.