Mini Cooper 2d Hatchback Hardtop 2011 on 2040-cars

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Mini Convertible will reportedly close its top for the final time in 2024

Mini will cancel the droptop version of the Hardtop after three generations, according to a recent report. The Convertible competes in a shrinking segment of the market, so it's one of the brand's slowest-selling nameplates. Production of the current-generation Convertible (pictured) is scheduled to end in February 2024, Automotive News learned from unnamed supplier sources, and the model will not spawn a direct replacement. Mini hasn't confirmed the report, but it's credible because the firm sold only 4,031 units of the Convertible in the United States, one of the largest droptop markets in the world, in 2019, a 25% drop compared to 2018. Global sales totaled 30,426 last year, the publication reported, a not-insignificant 14% drop compared to 2016's results. Motorists who want a convertible Mini may not be entirely out of luck. While it doesn't sound like the head-turning Superleggera Vision concept unveiled in 2014 will reach production, the BMW-owned brand hasn't given up on the idea of launching a standalone sports car that could arrive as a mid-engined roadster. It would likely be electric, like we previously reported, and it hasn't been approved for production yet. Mini has more pressing issues to deal with. Global sales fell by 4.1% in 2019 as motorists in all markets flock around crossovers. As a remedy, executives confirmed they've delayed the launch of the next-generation Hardtop, which will again wear a retro-inspired design but rely largely on technology to offer motorists a simpler, cleaner-looking interior. In the meantime, the company is reportedly developing a pair of crossovers that will allow it to plant a stake in key segments of the market. One, which could revive the Paceman name, will arrive as an electric model developed jointly with China-based Great Wall Motors and built locally. Possibly named Traveller, the second will be a more conventional SUV aimed largely at the American market and neatly positioned between BMW's X1 and X3 in terms of size. It will ride on the German firm's modular CLAR platform, which underpins cars like the 3 Series. Expanding the range while investing in new technologies, like electrification and autonomy, requires a huge amount of resources. In turn, these expenditures make the Convertible's business case even more challenging. If the report is accurate, the Convertible will stick around for about 3 1/2 more years, so it might receive a handful of updates before it closes its top for the final time.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.