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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini confirms first plug-in hybrid and it looks like it's based on the Countryman

Mini confirmed Sunday it's developing its first plug-in hybrid model, apparently based on the Countryman. The hybrid will utilize an electric motor that works with a combustion engine, expected to be a 1.5-liter turbocharged three-cylinder unit. Though the actual name wasn't specified, Mini said the vehicle will have two driving modes. With Auto eDrive, it can reach speeds of up to 50 miles per hour. Switching into Max eDrive increases top speed to approximately 77 miles per hour. The electric motor sends all of its power to the rear wheels, while the combustion engine powers the front wheels. The engine only kicks on in certain situations. Mashing the throttle brings the engine to life, as does switching the car into "Save Battery" mode, which allows the engine to charge the hybrid's battery through a generator while powering the vehicle. The engine also comes on if the vehicle's all-wheel-drive-system senses a loss in traction. Inside, the changes include a yellow start/stop button (instead of red) and a power display in place of the traditional tachometer. Mini's previous electrification efforts included the Mini E, which had a range under 100 miles and was available for leasing in 2009. Expect the plug-in hybrid to debut in 2019. Related Video: Featured Gallery Mini Plug-In Hybrid Related Gallery Mini Countryman Plug-in Hybrid Spy Shots View 13 Photos Green MINI Crossover Hybrid PHEV confirmed

New Mini EV below the Countryman reportedly debuts this year

In October 2020, Mini provided the broad strokes of the sea-change overhaul coming to its model lineup. In the meantime, we've seen the coming 2023 Countryman and 2023 Hardtop. But haze still surrounds mentions of two more crossovers, one of them electric-only, and what was in store for the five-door hatch and the Clubman. Now that we're closer to sheetmetal reveals, Autocar believes it understands the rundown. Starting at the top of the range, the Clubman takes a fresh design into its third generation, but not a plug-in hybrid powertrain. For some reason, the PHEV didn't get approval under Mini's Power of Choice strategy to provide model lineups with gas, diesel, PHEV, and electric propulsion options. The Clubman will get an all-electric trim, though, and this is thought to be the "compact" crossover Mini mentioned in 2020. This is expected to debut before the end of this year. The third-gen Clubman is expected to grow eight inches longer, making more room not only for growing families and consideration among North American buyers, but also for a smaller model to slide underneath. The new, electric-only small crossover whirrs into this space. It will be built in China as part of Spotlight, which is BMW Group's partnership with Chinese automaker Great Wall. No one has said definitively if this CUV will be sold globally, but Mini's revised production plans will have the hardtop and convertible being built in Oxford, England, the Clubman and Clubman moving from the Netherlands plant to Leipzig, Germany, and the automaker's electric models being built in China. It's hard to believe China won't export any of the electric product, especially considering how important both the crossover and EV segments are to Mini. This small electric crossover and the three-door Hardtop EV are moving to a new platform that can house more battery, a crucial aspect for small offerings to address. The 2023 Hardtop and the small electric CUV are also predicted to debut later this year. it's said the latter won't stick to Mini's retro theme, but sport a "much more radical design." On top of that, Australia's Car Expert reported, "Mini is also set to introduce another premium compact car in an as-yet unrevealed segment, potentially based on the Vision Urbanaut concept." The Mini four-door (five-door in other markets) and Clubman seem headed for the sunset.