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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2020 Mini Clubman John Cooper Works First Drive | Personality at a price

An abundance of power isn’t typically associated with products named Mini Cooper. Even the John Cooper Works (JCW) editions have most recently been making do with 228 horsepower from their turbocharged four-cylinder engines. ThatÂ’s plenty to feel quick and sprightly, but drag races still havenÂ’t been kind to high-performance Minis. Things are different with the 2020 Mini Clubman John Cooper Works. It has a 2.0-liter turbocharged four-cylinder that makes a rowdy 301 horsepower and 331 pound-feet of torque. ThatÂ’s good for a 0-60 mph run of just 4.6 seconds, which is sufficiently spicy for our tastes. This being the Clubman, itÂ’s more of a pocket rocket that doesnÂ’t quite fit in your pocket. Its four doors and quirky barn door hatch opening gives it far more utility than the much smaller two- and four-door Hardtops. Still, the Clubman is a small car, based off a BMW platform that underpins a variety of BMW Group front-drive-based cars and SUVs. From a size and shape perspective, itÂ’s most like the BMW X2. The quick X2 M35i and JCW Clubman even share an engine. As weÂ’ve come to expect from John Cooper Works Minis, this new one is full of performance extras. The new engine has a stronger crankshaft, new pistons, connecting rods and a lower compression ratio (10.2 to 9.5) to better suit the increased boost pressure. A larger turbocharger is also fitted with a blow-off valve that Mini says contributes to its better response. The much more powerful engine is paired with a new JCW-specific exhaust that is livable when driving conservatively, but raucous and in your face once you dip into the throttle a little deeper. As standard, the JCW Clubman is paired with an eight-speed automatic transmission that brings launch control with it. No manual is available, and thatÂ’s a shame. Mini has kept the stick shift around for longer than many car companies, and its absence from the enthusiast-focused JCW Clubman is a big disappointment. ThereÂ’s a mechanical limited-slip differential up front integrated with the automatic transmission, allowing torque to be shifted from one wheel to the other should one begin to slip. On top of that, the JCW Clubman also comes standard with all-wheel drive. Like all-wheel drive Minis before it, if the front wheels are short on traction, power is instantly transferred rearward, but power is sent to the front as often as possible for efficiencyÂ’s sake.

EPA: Four 2014 Mini Cooper models need to drop mpg numbers

After the huge problems that Hyundai/Kia experienced with its mislabeled fuel economy labels, you'd think that any time an automaker has to adjust its mpg numbers, heralds would be shouting from the rooftops. But, after Ford admitted to three big mistakes with its numbers for the 2013 C-Max Hybrid and Mercedes-Benz had to lower the fuel economy rating for the C-Class, we understand if those heralds are a bit tired by now. The models affected include the 3-door and the 3-door S. Still, today's news is that BMW has to lower the fuel efficiency numbers for four versions of the 2014 Mini Cooper thanks to an audit conducted by the EPA and then some joint re-testing. The models affected include the 3-door with the 1.5-liter engine and the 3-door S with its 2.0-liter powerplant, with both manual and semi-automatic transmissions. As with the Benzes, the rating changes are not big ones, around one or two miles per gallon. The big exception is the manual S 3-door's highway number, which lost four mpg from 38 to 34. You can see all the numbers, new and old, in the press release below, but the EPA isn't saying what caused the problem this time. The Agency's new test procedures can't come fast enough. It should be noted that the 2015 Mini Cooper was recently delayed a bit because of the extra time it took to get the EPA numbers right. There's no confirmation that these two items are connected, but we would not be surprised to hear they were. EPA Requiring BMW to Correct Fuel Economy Labels for Four Mini Cooper Vehicles Washington - The U.S. Environmental Protection Agency (EPA) is revising estimates for four 2014 BMW Mini Cooper vehicles to ensure consumers are given accurate fuel economy values. The EPA performed a fuel economy audit on the BMW Mini Cooper and obtained values that differed from those BMW submitted to EPA for certification. With EPA oversight, BMW conducted new emissions and fuel economy testing, and EPA conducted its own testing at its National Vehicle and Fuel Emissions Laboratory in Ann Arbor, Michigan. As a result of this subsequent testing, EPA is requiring BMW to relabel four of its 2014 Mini Cooper models with lower fuel economy values. The specific changes to fuel economy stickers are listed in the table below.