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2024 Mini Hardtop has fun in the snow before its unveiling

Mini is nearly ready to unveil the first member of the next-generation Hardtop family. It will introduce the two-door hatchback variant in 2022, and it released official spy shots showing a test mule in a frozen part of Sweden to give us a better idea of what to expect from the car. The BMW-owned firm stresses that the prototype shown on frigid Swedish roads is fully electric, though it stopped short of publishing any technical details. We're expecting that the plucky little hatchback will offer users more horsepower and more range than the current Cooper SE. And, there's no word yet on whether the line-up will include versions powered by an internal-combustion engine for buyers who are not interested in going electric. We've reached out to the company for more information, and we'll update this story if we learn more. It's clear that the next Hardtop’s proportions havenÂ’t significantly changed; it remains recognizable as a member of the Mini line-up, but designers have reimagined many key styling cues. Spy shots of a completely camouflage-free prototype taken in December 2021 reveal evolutionary updates made to the front end and a reimagined rear end characterized by angular lights connected by a black piece of trim. At first glance, it looks like the modern-day Mini is in for the biggest makeover since BMW rebooted the model at the turn of the millennium. More details about the next-generation Mini Hardtop will emerge in the coming months, and we expect to see the model make its debut before the end of 2022. It will later be joined by a four-door hatchback and a two-door convertible (Mini has confirmed it wonÂ’t leave the drop-top segment). Meanwhile, the company is sending off the current Hardtop by releasing a number of design-led limited-edition models. While the Hardtop stands proud as the car that MiniÂ’s image is pegged on, the segment of the market that it competes in is shrinking on a regular basis. Buyers prefer crossovers to hatchbacks, even across the pond. To that end, Mini is also working on the next-generation Countryman — which could be its biggest and most powerful model — and it announced plans to show a new crossover concept in 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2024 Mini Hardtop, official spy shots View 23 Photos Green MINI Hatchback Electric

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2015 Mini Cooper S does best gymkhana impersonation in Malaysia

Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi Arachnid and four local action sports stars: Fizzy, Shuk, Rizlan and Nasa.
A bog standard Mini Cooper S is the star, its 192-horsepower engine and rollcage-free cabin reinforcing the message that you can do the same thing in a model right off the showroom floor... if you happen to have the same skills as Ivan Khong, the Malaysian Gymkhana Champion behind the wheel. You can read the backstory in the press release and watch how it all comes together in the video below.