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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini locks out the podium at Dakar Rally

Motor racing is often overcome by dominant forces. In Formula One these days, it's all about Red Bull. Le Mans is absolutely dominated by Audi. Citroën devastated the World Rally Championship for years. And the Dakar Rally is no exception to that particular rule, either.
The Mitsubishi Pajero won the event seven years in a row and many times before that. Then Volkswagen took the lead, winning three years running with competition-spec Touaregs once the rally shifted from North Africa to South America in 2009. But these days it's Mini that dominates.
The Mini All4 Racing team won in 2012, again in 2013 and has just won it again for 2014. Not only did it win again, but it took a devastating 1-2-3 finish to lock out the podium. Over the course of 13 days, Minis won 11 out of 13 of the total stages that make up the grueling rally, at the end of which Nasser Al-Attiyah crossed the line in third, Stéphane Peterhansel finished second, and just five minutes ahead of him, Nani Roma crossed the finish line in Valparaíso in first place. (Of course it didn't hurt that there were no fewer than 11 Minis entered in this year's rally, but still.)

2025 Mini Countryman SE All4 First Drive Review: Electrified and better for it

CASCAIS, Portugal — Everything we said about the overgrown size of the 2025 Mini Countryman in John Cooper Works trim that we recently reviewed applies equally to the 2025 Mini Countryman SE ALL4. The former is powered by gas and the latter is electric, but both are the same size. Interestingly, both have about the same number of ponies, too. To recap, the new Countryman is 5.1 inches longer, 2.4 inches taller and 0.8 inches wider than the second-generation model, which in turn was 8 inches longer and more than 5 inches wider than the first-generation Countryman. A bit chonky, then. Our hackles may be raised by the size of the 2025 Countryman, especially as Mini claims itÂ’s a “Minimalist All-Rounder” — whatever thatÂ’s supposed to mean — but after spending a day actually driving the all-electric SE, we got over it. And we think buyers who care about MiniÂ’s illustrious history like we do will get over it too. ItÂ’s not without fault, but the Mini Countryman is more interesting in electrified SE trim than it is in suck-squeeze-bang-blow JCW trim. The Mini Countryman SE boasts twin electric motors, one up front and one at the rear so that all four wheels are powered. Total system output comes in at 313 horsepower (one lone stallion over the JCWÂ’s figure) and an impressive 364 pound-feet of torque (the gas model is good for 295 lb-ft). ThatÂ’s sufficient for a 0-60 sprint of 5.6 seconds — a bit behind the top-spec gasser, despite the extra torque, due to a weight penalty of nearly 600 pounds for a total curb weight of 4,400 lbs, but still quick. Feeding power to the two motors and contributing mightily to the porky weight is a 66.5-kilowatt-hour battery pack. ThatÂ’s enough capacity to provide up to 245 miles of range (depending on factors that include wheel size), which isnÂ’t bad, but short of all-wheel-drive electric crossover leaders that might be cross-shopped against the Mini, like the Tesla Model Y Long Range (up to 310 miles), Kia EV6 (up to 282) and Nissan Ariya (up to 272). As always, actual range will vary due to driving style, weather and the use of accessories and climate control. Mini claims a maximum charge rate of 130 kW. Again, thatÂ’s not bad, and equal to the Nissan Ariya, but far short of competitors like Tesla (up to 250 kW), Hyundai and Kia (up to 235). Considering its newness on the market, you wouldnÂ’t be wrong to expect some specs that actually move the needle instead of being mid-pack.