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David Brown's newest Mini Remastered is a tribute to James Bond's Lotus Esprit

England-based David Brown Automotive introduced a one-off version of its restomodded Mini Remastered built as a tribute to the Lotus Esprit Turbo driven by James Bond. It's a unique, unabashedly British creation that shares very few parts with the city car it started life as, and nothing but looks with the sports car that inspired it. Think of David Brown Automotive as the Singer of the classic Mini world. Its cars aren't cheap, especially when customers commission a one-of-a-kind build, but collectors get what they pay for. Its latest project resembles the Esprit Turbo that starred in the 1981 movie For Your Eyes Only thanks to a orange paint job with copper stripes above the rocker panels and gold-painted 13-inch alloy wheels shaped like the BBS units worn by the Lotus. The front end receives Cibie driving lights, while black paint on the wheel arches and the roof completes the look. The retro-flavored Hollywood inspiration is only skin-deep. Inside, the Mini gained white leather upholstery, walnut inserts on the dashboard, plus a 7.0-inch touchscreen compatible with Android Auto and Apple CarPlay. Thicker carpet, more sound-proofing material and a push-button ignition integrated into a redesigned center console also appear on the build sheet. The extra equipment inevitably adds a little bit of weight. The average Mini Remastered tips the scale at approximately 1,630 pounds, which represents a 200-pound increase over a stock 1275 GT model, but it's nonetheless about 700 pounds lighter than a fourth-generation Mazda MX-5 Miata. Don't pay much attention to the turbo stickers on both sides; they were added to create an additional visual link between the Mini and the Esprit that inspired it. Lifting the tiny hood reveals a 1,330cc evolution of the Mini's naturally-aspirated four-cylinder tuned to 83 horsepower. It spins the front wheels via a five-speed manual transmission. It's bigger than the engine that powered the standard Mini, whose displacement never exceeded 1,275cc, and it receives a generous 20-horsepower bump that accentuates the go kart-like feeling. David Brown Automotive published a photo of television personality Simon Cowell behind the wheel of the Lotus-inspired Mini, which seemingly confirms he's the lucky enthusiast who commissioned it.

David Brown Automotive remasters classic Mini at maxi price

Just days ago, we reported that the British small-scale maker of luxurious, Aston Martin inspired coupes, David Brown Automotive, was about to introduce a new, cheaper vehicle positioned under its exquisitely priced Speedback GT model. Since the Jaguar-based Speedback GT costs a significant $753,000, there's quite a bit of room underneath it to introduce a more modest means of transport, without cheapening out. Now, details of the car, dubbed "Project 2," have surfaced, and it's quite a surprise. What David Brown Automotive has come up with is a "remastered," rethought classic Mini. While the car looks just like a Mini at a passing glance, the body panels along with the chassis are new, and the car has been given a smoothening. All the body seams that were commonplace on the classic original have been rounded off, and the interior is a custom job complete with plentiful leather and Pioneer touchscreen. The new dashboard is a little closer to Japanese retro cars than either the classic Mini or the current, BMW-made equivalent. The drivetrain remains the trusted 1,275cc original along with a four-speed gearbox; both are reconditioned units instead of box-fresh ones, but they feature brand-new parts. There's 79 horsepower on offer, which is plenty of poke for a Mini. Each of the cars will take about 1,000 hours to make, by hand. The plan is to build 100-200 of these Mini re-creations per year, at David Brown's new facility in Silverstone, England. In two years, only 11 Speedbacks have been built, so the Mini should create a bit more buzz at the workshop. But the price? Starting from $62,000 at current rates, going all the way to $86,000 if you want one with all the trimmings. A lot for a Mini, but it's going to be special. Related Video:

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.