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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2017 Mini Countryman is even bigger and now has a plug-in model

The least mini Mini is getting, um, less mini. Great, now we're done with the "mini" jokes from here on out. The all-new, second-generation Countryman is wider, longer, and rides on a stretched wheelbase. And oh yeah, the plug-in hybrid is the first electrified Mini since the Mini E last seen in 2010. By adding 8.1 inches of length and 1.3 inches to the width, the Countryman is easily the biggest Mini ever built. As a key-carrying fan of Mini's older pint-sized models, this is a disappointment. But the size increases pay dividends in the cabin, making this effectively the first Mini that won't result in assault charges for forcing passengers to ride in the back. The 2.9-inch stretch in the Countryman's wheelbase contributes to a hefty 3.8-inch jump in second-row legroom, and there's around two inches of extra shoulder room in both rows. There's a bump in cargo volume, too. Trunk space increasesby 1.1 cubic feet with the second row up, and 5.4 cubic feet with the back seats folded down. That cargo space is easy to reconfigure, too, with a 40/20/40 split in the seats and up to five inches of fore/aft movement. So yes, the Countryman is an annoyingly large Mini, but it's inarguably the most versatile and family friendly vehicle ever built by the British brand. Whether the overall dimensions please or anger you, everyone can get excited by the changes under the hood. Leading the pack is the first-ever hybrid Mini. Called the Cooper S E Countryman All4, Mini paired its excellent 1.5-liter, turbocharged three-cylinder with a 7.6-kilowatt-hour lithium-ion battery and an 87-horsepower electric motor for total output of 221 horsepower and 284 pound-feet of torque, which is enough for a brisk 6.8-second run to 60 miles per hour. Fully charged from the plug on the driver's side front fender, the latest electrified Mini can cover 24 miles at up to 77 miles per hour. We like that kind of balance. But while the Cooper S E Countryman is almost certainly very efficient, there are a few sacrifices. The biggest is the 9.5-gallon fuel tank, which is far smaller than the standard car's 16.1-gallon tank. That's not a problem if you have time to charge regularly, but it will be an annoyance on sustained road trips. Like the BMW X5 xDrive40e, the Countryman PHEV will feature three separate powertrain modes. Auto eDrive leaves things up to the car's computers, Max eDrive forces the car to run on electrical power alone, and Save Battery does exactly what it says.

Mini would still like to make a standalone sports car

The head-turning Superleggera Vision concept Mini unveiled in 2014 will remain a one-off model, but the BMW-owned company affirmed it still has its sights set on a standalone, range-topping sports car. It's understandably not a priority, and there's a chance it won't arrive with a turbo four if it receives the green light for production. Mini's current flagship is the limited-edition John Cooper Works GP, a 301-horsepower hot hatch that sounds as angry as it looks. It's based on the Hardtop, but there's space in the Mini range for an even more hardcore sports car that's not built on an existing architecture. Andreas Lampka, the head of the company's communications department, shared what's on his team's wish list while talking to Australian website Motoring. "If we give our engineers some more spare [time and resources], they'll come up with a mid-engined car," he explained. If launched, it would stand out as the first series-produced mid-engined model in the Mini's 61-year history; every single Mini-badged car built has been front-wheel drive, and we doubt engineers are giving the mid-engined layout a lustful look just to channel the power back to the front wheels. It'd likely be rear-wheel drive. Lampka suggested a range-topping sports car could arrive with an electric powertrain, like the Superleggera Vision (pictured), rather than with an evolution of a gasoline-powered engine currently found in the company's arsenal. While a head-spinning, instant torque-fueled zero-to-60-mph time is difficult to argue against, the executive didn't explain how engineers will offset the weight added by the battery pack. It's too early to provide concrete details. Though this is pure speculation, it could share parts with future electrified JCW models. Similarly, there's no word on when we might see Mini's halo model. The company has more pressing issues to solve; global sales fell by 4.1% in 2019, and executives recently confirmed they've delayed the next-generation Hardtop. If the model does arrive, we don't expect to see it until about halfway through the 2020s at the earliest. Related Video:     Featured Gallery Mini Superleggera Vision Concept View 27 Photos Green MINI Convertible Coupe Electric Performance