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Oscar Mayer plumps up Wienerfleet with Wienermini, Wiener Rover, Wienercycle and Wienerdrone

Contrary to popular belief and the song that's now going to be stuck in your head the rest of the day (you're welcome), not everyone loves an Oscar Mayer wiener. But everyone, bar none, loves the Wienermobile. And that's why we're so happy to see that Oscar Mayer has expanded its fleet of wiener-inspired vehicles to include a downsized wiener car, a scooting wiener, a radio-controlled wiener, and, perhaps most inspiring of all, a wienerdrone. Can a wiener-shaped Power Wheels be far behind? Before we get to the hovering coup de grace, let's dissect the other wieners on wheels. The Wienermini, quite obviously, is built atop the chassis of a Mini Cooper. It can surely go places the larger OG-Wienermobile simply can't due to its massive dimensions. Then there's the Wiener Rover, which, despite its name, was not built to introduce Martians to the joys of processed meats. The third new wiener is a Vespa in orange and yellow with a wiener-shaped sidecar. Here's hoping those wieners don't stink of two-stroke. And finally there's the Wienerdrone. In retrospect, it's amazing that it has taken this long for someone to invent the world's most perfect hot dog delivery system. We imagine hundreds of these wiener-shaped copters autonomously delivering wieners at sporting events all across the country. Make it so, Oscar Mayer. Only then will everyone truly love an Oscar Mayer wiener. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 Mini JCW Hardtop and Convertible add new dampers, styling and tech

Mini released broad details on updates to its entire Hardtop and Convertible lineups back in January, and while photos of the John Cooper Works version were available, what Mini did to the car for 2022 was less clear. Today, Mini is clearing that up with a dedicated 2022 JCW information drop. There’s only one major mechanical change to speak of, and thatÂ’s a new set of optional adaptive dampers for both the Hardtop and Convertible. They feature new “frequency-selective damper technology that operates with an additional valve acting on the traction side.” Mini says this should make for better compensation on uneven roads. Additionally, the maximum damping force is 10% higher than before, so Mini promises even more control and stability in corners. WeÂ’ll also note that the standard suspension is fixed — these new dampers are part of the Adaptive Suspension package. Beyond the new suspension, this JCW is very similar to the last. ThereÂ’s still a BMW-sourced 2.0-liter turbocharged four-cylinder under the hood that makes 228 horsepower and 235 pound-feet of torque. The Hardtop continues to be available with a six-speed manual transmission (eight-speed auto optional), the Convertible carries on with the automatic as its only transmission option. Mini claims the Hardtop will reach 60 mph in 5.9 seconds, while the Convertible does it in 6.3 seconds. On the appearance front, Mini updated the looks of the JCW with a new face and redesigned diffuser. ThereÂ’s a new 18-inch JCW-exclusive two-tone wheel option, and the interior enjoys all the tech and feature updates gained from the non-JCW 2022 refresh. The updated JCW lineup is available now, and starts at $33,750 for the Hardtop and $39,750 for the Convertible.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.