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60 Minis will race in the Silverstone Classic for Mini's 60th anniversary

It was just 60 short years ago when Mini established itself as a manufacturer of small cars as part of the British Motor Corporation. Over the years, the Mini became popular among the British people and beyond, not just as a car but as a cultural icon. To celebrate its 60th anniversary, Mini is taking over Silverstone Circuit in England. The racetrack announced that 60 classic Minis will be racing in the Silverstone Classic outing, July 26-28. Back in May, Silverstone sought pre-1966 Mini Cooper S models to participate, and the APB received an overwhelming response but fell just short of the 60-car goal. But with the help of Motorsport UK, Britain's motorsport regulatory council, Silverstone was able to find two additional Mini Cooper S models to participate. "It only seems right and proper that we mark the Mini's 60th milestone with a 60-car grid, so we are really grateful to those at Motorsport UK and Masters Historic Racing, who are organizing these anniversary races, for securing this special permission," said Nick Wigley, Silverstone Classic's CEO. "As well as being a sixties fashion icon, the Mini's reputation was built on some wonderful motorsport successes, so there could neither be a better, nor more appropriate, way to celebrate its 60th anniversary than with an incredible 60-strong grid at the world's biggest classic motor racing festival." The Mini first received world recognition as champion of the 1964 Monte Carlo Rally with Paddy Hopkirk and co-driver Henry Liddon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hopkirk will be present for 60-year Mini tribute and will be reunited with his original winning car, Cooper S #37 with license plate 33 EJB. Hopkirk will lead the Silverstone Classic's Diamond Anniversary track parade with his Cooper S. "I'm really flattered to have been asked to front this fantastic parade," Hopkirk said. "It's great that I'll be back in my old car, and I'm going to be bringing the Monte trophy along, too. It was presented to me by Princess Grace.The Classic is such a brilliant event and, oh my goodness, it will be absolutely amazing to see 60 Minis altogether on the track at the same time." All of the Mini Cooper S models invited are powered by the same race-prepped 1.275-liter inline-four, so it'll be an adorable and exciting race and a pure test of driver skill.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Mini phasing out Coupe, Roadster next year

With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches. That, according to the latest reports, will spell the end of the Coupe and Roadster models introduced in the outgoing generation. Speaking with AutoGuide at the LA Auto Show last week, Mini USA product planning chief Patrick McKenna confirmed that both the two-seat models "will actually go out of production next year" and that "they've run their life cycle." Though we've yet to receive word on the future of the Paceman, we wouldn't hold our breath for its long-term prospects either. Under the new strategy, Mini is expected to focus more on models like the base Hardtop (now available with three or five doors) and the Countryman – which, between the two of them, account for roughly 75 percent of Mini sales, the other models slicing up the remaining quarter of the pie. Will you miss them? Will these short-lived Minis become future collectibles, or will they be soon forgotten? Have your say in Comments.