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2016 Mini Clubman First Drive [w/video] [UPDATE]

UPDATE: After playing with the newly launched Clubman configurator, we've revised the as-tested estimate to what we think is a more accurate $40,250, based on how our Swedish tester was equipped. Mini had a good idea when it introduced the last-generation Clubman, offering a slightly bigger, more versatile vehicle, with its own unique styling traits. Sounds good, right? Well, as it turned out, that wasn't necessarily all for the best, and not because there was any problem with the car itself. Mini's fleshed out model range, which now includes both the all-wheel-drive, four-door Countryman and the new four-door Hardtop has rendered the original Clubman idea rather obsolete. Enter the new Clubman. Gone is its awkward club door, and in its place are an extra pair of real, traditional doors. But even more than changes to its body, Mini has taken the original Clubman idea – to build a more versatile version of the beloved Hardtop – to its logical extreme, going larger. More importantly, this 2016 model represents a more premium, comfortable direction for the Mini brand. But don't worry, loyalists, this is still very much a Mini. The 2016 Clubman is the longest vehicle Mini has ever made. As was the case with the previous Clubman, this new model rides on a longer wheelbase than the Hardtop's. The 105.1-inch span is arguably more maxi than mini, offering buyers anywhere from 2.9 to 6.9 inches of extra space between the axles. It also makes the Clubman the longest vehicle Mini has ever made. But at 168.3 inches in length, this new model is still significantly shorter than a compact wagon like the 179.6-inch Volkswagen Golf SportWagen, or even another C-segment hatch, like the five-door variants of the Ford Focus (171.6 inches) and Mazda3 (180.3 inches). On top of the extra length, Mini stretched the body by a full three inches, while the track has been increased by 2.4 inches at both ends of the car. Taken as a whole, the Clubman is exceptionally roomy, considering its footprint. The suspension, a multi-link rear with front struts, is softer than that of a Mini Hardtop, but that's not saying a lot – handling is significantly sharper than in the vehicles listed above. And we're betting it will stand out against the brand's intended targets – a list that ranges from the Volkswagen Golf to the Mercedes-Benz A-Class. Feedback through the wheel is on the low side for something wearing a Mini badge.

2021 Mini John Cooper Works GP First Drive | Loud, harsh, expensive, hilariously fun

The Mini John Cooper Works GP has always represented the pinnacle of Mini performance. It’s the most-powerful, lightest and most uncompromising in its pursuit of going fast. And it has never hidden that purpose, wearing bold bodywork to convey its seriousness. Even with a reused powertrain and no manual transmission option, the new 2021 Mini John Cooper Works GP delivers the raw, entertaining driving experience you would expect. As such, it should be a treat for Mini fans, but for the brand agnostic, there are better hot hatch options. From the outside, this Mini GP is the most radical of all. It pulls its design straight from a Frankfurt Motor Show concept complete with unique carbon fiber fender flares that stand proud from the actual fenders. The rear wing is bigger than ever and bisected in the middle. Contrasting the dark gray paint are bright red accents and stripes. It looks remarkably menacing, which is impressive for such a cute little car. Matching the appearances is the GPÂ’s output. It shares the same engine and transmission with the John Cooper Works Countryman and Clubman, and thus the same mantle of being most powerful Mini in history with 301 horsepower and 331 pound-feet of torque. The GP feels substantially more potent, though, since the engine has just 2,855 pounds to haul around ­-- that's nearly 800 pounds less than the next-lightest Clubman JCW with the same engine. For further comparison, the regular Cooper S Hardtop weighs about the same yet has only 189 horsepower. Combined with a smooth, fast-spooling turbo, the GP rockets all over the place. And if youÂ’re not keeping a firm grasp of the wheel, your steering could be all over the place, too. Plant your foot and the wheel starts wriggling as torque steer rears its head. ItÂ’s uncouth, uncivilized, but also kind of fun if youÂ’re up for a ragged experience. Perhaps not so much if you were looking for a precision instrument to combat the Civic Type R and Veloster N. Further differentiating the Mini from those hot hatches is the GPÂ’s sole eight-speed automatic transmission option. No, itÂ’s not as engaging as a six-speed manual would be, and yes, it's a step behind the best DCTs and other automatics. However, it shifts smoothly and quickly with smart shift logic in normal or sport shift modes. Leaving it in automatic would be just fine, but then you'd miss out on tapping the 3D-printed aluminum shift paddles.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.