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Mini Cooper Convertible Interior Review | Dissecting the oddball

Stepping inside any Mini product is going to throw you for a minute if you haven’t been in one before. ItÂ’s a combination of the odd proportions, weird sightlines and exceedingly quirky design for just about everything inside the cabin. This strangeness, of course, applies to the 2022 Mini Cooper Convertible, which is the subject of this review. Arguably, the Convertible is even weirder than the regular Hardtop, both of which were updated for 2022. It features a tailgate as a rear loading mechanism and a soft top that folds like an accordion on top of said tailgate, remaining out in the open and visible no matter its position — thereÂ’s simply no room for Mini to stow it out of sight in a trunk cubby hole. That gives the Mini Convertible an odd look with the top down, and due to the top having to rest on top of the tailgate, it also blocks the driverÂ’s view rearward. You can still see super-tall trucks in the rearview mirror, but putting the top down makes you largely reliant on the side mirrors to see whatÂ’s coming up behind you. To mitigate that, thereÂ’s a middle ground of top deployment that simply rolls the top part of the way back, effectively creating a roof-width sunroof. Those are all rather odd quirks, but our favorite convertible Mini quirk of old is nowhere to be found in the latest car: the Openometer. This little feature was a gauge that simply kept track of how long you spent driving around with the top down. ItÂ’s hard to think of a feature that is any more “Mini” than that one, which makes us all the more sad that the gauge no longer exists to shame those who donÂ’t drop the power-folding roof. Looking past the weirdness, thereÂ’s a regular car interior here that straddles the line between a premium and non-premium car. The $40,350 price of our Mini Cooper S tester signals that this is positioned as a small and sporty premium car, and there are some genuinely luxurious touches. The Chesterfield Brown leather seats with white piping and pretty quilting sure do scream luxury, while all of the weighty switches and nicely-damped buttons signal the same. The above said, the standard Mini interior is all leatherette, full of cheap-looking shiny plastic trim and is really slacking when it comes to many features weÂ’d expect would come standard. For example, a base Mini Cooper S Convertible at $28,750 doesnÂ’t have heated seats, proximity entry, auto climate control or an auto-dimming mirror.

Magna Steyr to assemble as many as 70,000 BMW 5 Series models yearly

Soon, not all BMW 5 Series models will be assembled by BMW. Yes, we know that sounds strange, but it's not at all uncommon. For instance, the Mini Paceman and Countryman hatchbacks – and remember, the Mini brand is owned by BMW – are assembled in Graz, Austria, by Magna Steyr, a company that specializes in building cars for other automakers. Soon, though, the contract Mini has with Magna Steyr will be coming to an end, and that means the Austrian company will have excess capacity on its hands. That production capacity will be filled soon enough, however, by BMW 5 Series models, according to a report from Automobil Produktion in Germany. Magna Steyr will build between 50,000 and 70,000 of BMW's mid-level model, according to the report, but there's no indication of which 5 Series model or models (and there are many shapes and sizes to choose...) will be moved to Austria from BMW's plant in Dingolfing in southern Germany. With 373,053 units sold in 2014, the 5 Series is BMW's second-most-popular model, after the 3 Series. BMW told Automotive News Europe that it doesn't comment on those kinds of reports, which, as is usually the case, is neither confirmation nor denial. It's worth noting that the two-door Mini Paceman isn't a part of the brand's plans moving past 2015, though the Countryman soft-roader that currently stands as the largest member of the automaker's family will soldier on. Related Video: Related Gallery 2014 BMW 5 Series sedan View 29 Photos News Source: Automobil Produktion via Automotive News Europe - sub. req.Image Credit: Markus Leodolter / AP Plants/Manufacturing BMW MINI Hatchback Wagon Luxury Performance Sedan austria

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.