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Mini Cooper SE Convertible revealed for electric top-down motoring

The electric Mini Cooper SE Convertible is officially a production car! Sadly, that production is exclusively slated for Europe right now, but if we all yell loudly enough, maybe we can get Mini to send some across the ocean. In reality, the chances of the SE Convertible coming here are nearly zero, if not zero. Mini is only making 999 of them as a small series experiment of sorts. Its powertrain and battery pack is the same as the hardtop SE. That means it’s sporting a single front motor with 184 horsepower. The 0-62 mph time for the Convertible is 8.2 seconds, and the electrically operated soft top (with a Union Jack) can be deployed at speeds up to 18 mph. Range is just 125 miles on the optimistic WLTP cycle, which is considerably less than the hardtopÂ’s max of 145 miles. Here in the U.S., the Mini SE is only rated for 114 miles on the EPA testing cycle. If Mini ever brought it here, weÂ’d expect the Convertible to suffer a similarly proportioned range penalty. Mini applies a number of unique exterior appointments to the SE Convertible. For starters, itÂ’s only going to be available in either Enigmatic Black or White Silver. The door handles, side scuttles and light/grille surrounds are then finished in bronze. All of the logos and model lettering gets painted in a glossy black. Plus, the “E” logo is displayed across the front grille with a bronze finish. YouÂ’ll notice “1 of 999” lettering on the side scuttles, and if you open the door to look at the sills, the same “1 of 999” emblem is present again. The steering wheel gets an “E” badge, and the interior is only available in a single spec. Black leather and heated seats come standard, and the glossy black trim does, too. Yellow accents, the same as you get in the Hardtop, all emphasize the electric nature of the car. Production will take place in the Netherlands, and cars will begin shipping in April this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI Electric Pacesetter inside and out

Mini Clubman finally released with All4 all-wheel drive

Update: Mini has just revealed US pricing. The Mini Cooper Clubman All4 will start at $26,750, and the Cooper S Clubman All4 will start at $30,300. Both prices include destination. By now, you're surely familiar with the joke about how cars from Mini are no longer... well, mini. We won't repeat it here (oops, too late), except to say that the first vehicle that really pushed Mini's historic boundaries was the original Clubman in 2008. That machine featured a stretched wheelbase, an extra door on one side and an unconventional barn-door-style rear opening. For 2016, the Clubman recipe was revised with an even longer wheelbase and more conventional side doors, though still with the split rear hatch. Now, finally, the Mini Clubman is available with all-wheel drive. As you would expect from Mini, the new Clubman carries All4 branding. A propellor shaft sprouts from the front differential, and a new rear diff is added with an electrohydraulic clutch to send power to the rear wheels when needed. Mini promises that its All4 system will not only be a boon in inclement weather, but will also aid high-speed handling. We look forward to putting those claims to the test. Drivetrain options are borrowed from the standard front-wheel-drive Clubman range. A 134-horsepower three-cylinder comes in base Clubman models, and a 2.0-liter mill with 189-hp powers upgraded Clubman S models. An eight-speed automatic with paddle shifters and launch control is optional, though shift-yourself purists will surely opt for the standard six-speed manual. Mini says the Clubman S All4 can record a 0-60 time of 6.6 seconds with the automatic, or 6.7 with the manual. That's a couple tenths quicker than the front-drive Clubman S. Cargo space remains at 17.5 cubic feet with all seats in place, or as much as 47.9 with the back seats folded, so the rear differential and propellor shaft don't impinge on passenger space. Fuel mileage figures haven't yet been released, but we'd expect a small drop from the standard Clubman's 25 city and 35 highway ratings. We'd also count on a price increase of a few thousand dollars to get all-wheel drive. Feel free to peruse the press release below for more information. SUPREME DRIVING FUN IN EVERY SITUATION: THE NEW MINI CLUBMAN ALL4 Woodcliff Lake, NJ – January 19, 2016 – The market launch of the new MINI Clubman sees the latest model generation of the British brand embark on its advance into the premium compact segment.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.