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2014 Mini Cooper goes to the dogs

We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.

Mini marks International Women's Day with Pat Moss Edition

Mini is celebrating International Women's Day with a new Pat Moss Edition package for the 2023 Mini Cooper. Moss was the first driver to win an international rally behind the wheel of a car wearing the Mini badge when she took first place in the Tulip Rally — from Noordwijk in the Netherlands to the French Riviera and back again — in 1962.  "This special edition not only commemorates the launch of MINIÂ’s extraordinary sporting career, but it also marks a pioneering achievement for women in motorsports," Mini said in its announcement. "Success in the Netherlands turned the classic Mini, Pat Moss and her co-driver Ann Wisdom into enduring heroines in a discipline otherwise dominated by both significantly larger vehicles, and male driving teams." Moss was the sister of Stirling Moss; she died in 2008. This appearance package includes Pat Moss signature decals on the front bumper (where Moss originally signed the car after one of its rally victories) and dash, stylized tulips integrated into the side markers, sill plates, steering wheel and wheel center caps, a fender decal detailing the Tulip Rally course and a decal on the hood commemorating the original rally victor's registration number.  To the left of the wheel, there's another decal on the dash which might at first appear to be a stylized picket fence, but it's actually meant to look like pistons moving up and down, arranged to look like the letters "M" and "W" for "Moss" and "Wisdom."  Globally, Mini will offer the Pat Moss Edition on the Cooper S Hardtop 2-door, a Cooper S Hardtop 4-door, and a John Cooper Works Hardtop, but only the JCW will be an option for U.S. customers. Pricing will be available closer to launch, we're told, but the Pat Moss edition is limited to just 800 units worldwide and given that it's based on the JCW's existing Iconic trim, which starts at about $40,000, it won't be cheap.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Cooper SE Convertible wheels made entirely from recycled aluminum

Mini has revealed an interesting fact about its limited-run Mini Cooper SE Convertible: It's the first production car with wheels made from 100% recycled aluminum. Despite sharing the same look as wheels available on the regular SE hatch, they're actually much more environmentally friendly. The wheels were developed with Swiss wheel manufacturer Ronal. The company sells aftermarket wheels under the Ronal and Speedline brands, and it supplies OEMs. And it's no stranger to more environmentally-friendly wheel production. It supplies wheels for the Audi E-Tron GT that are made using a smelting process that produces oxygen rather than carbon dioxide, and it now has a line of claimed carbon-neutral aftermarket wheels. But back to the Mini's wheels. Using all recycled aluminum has the obvious benefit of not requiring new aluminum to be manufactured. But the benefits are greater than just the raw material use. Mini points out that a major improvement in carbon emissions comes from being able to skip the electrolysis process for new aluminum manufacturing. Pure aluminum is extracted from aluminum oxide (which is in turn taken from the mineral bauxite). To do this large amounts of electricity are passed through molten solutions of aluminum oxide and cryolite (which takes energy to heat) across graphite cathodes and annodes. Not only does this use a lot of electricity that has its own carbon costs, the oxygen that separates from the aluminum bonds to the graphite annodes, yielding more carbon dioxide (which is why the production of those Audi wheels is also interesting). In total, Mini says the recycled wheel production reduces carbon emissions by 75%. More specifically, it estimates about 0.16 kilograms (0.35 pounds) per kilogram (2.2 pounds) of aluminum used. Mini also stresses that this process still maintains all the strength of conventional wheels, just in a greener way. And of course, the wheels themselves are recyclable again. Mini, and BMW more broadly, are looking at ways to upscale the process and to source suitable recyclable products, likely other old wheels from cars no longer on the road. Though neither company said anything about when we'll see fully recycled wheels more widely available. Related Video: MINI Electric Pacesetter inside and out