2012 Mini Cooper 4 Cyl. Wagon on 2040-cars

Auto blog

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini sells 500,000th car in US

Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 unis. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 dealerships nationwide by the end of 2013; there are currently 116 Mini dealers in the US.
Mini helped reignite an interest in small cars with plenty of personality when it debuted the Cooper 11 years ago. The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic. Check out the quick press release on the 500,000th Mini model below.

Jamaican bobsled team pushes a Mini around town to keep Olympic dream alive

PETERBOROUGH, England — The Jamaican bobsleigh team is used to training without snow, but the coronavirus lockdown has seen its male athletes resort to pushing a car around the streets of an English city to stay in shape, with an eye on Olympic qualification. Some residents of Peterborough have offered their help to Shanwayne Stephens and Nimroy Turgott as they push a Mini down the road, before realizing it is part of a new training regime to work around the closure of gyms in England. "We had to come up with our own ways of replicating the sort of pushing we need to do. So that's why we thought: why not go out and push the car?" Stephens, 29, told Reuters. "We do get some funny looks. We've had people run over, thinking the car's broken down, trying to help us bump-start the car. When we tell them we're the Jamaica bobsleigh team, the direction is totally different, and they're very excited." The couple said they had been inspired by the 1988 Calgary Winter Olympics men's bobsleigh team, immortalized in the 1993 film "Cool Runnings." But they said they aimed to qualify for the Beijing Winter Olympics in 2022 and then outperform the 1988 team, who did not officially finish the four-man bob competition after crashing. "Those guys set a legacy, and a movie came out of it. For me personally, I want to surpass that level, and even go beyond that," Turgott, 27, said. Turgott, who normally lives in Jamaica, has been staying with Stephens since January, and the pair had always planned to do summer training in Britain, albeit in gyms rather than on roads. "If you're able to do the same sort of training without the same equipment, then you should be able to achieve more with the right equipment," he said. The pair are focused on qualifying for Beijing 2022. While the woman's team competed for the first time in 2018 in Pyeongchang, South Korea, the men's team failed to qualify. "The last Olympics, we missed it by one slot. And now we are using that experience as our motivation moving forward," Turgott said.   Weird Car News MINI