2011 Mini Cooper S on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini bringing new 230-hp John Cooper Works to Detroit

Mini models may keep getting incrementally bigger, but then so do their engines. Or more powerful, anyway - especially when it comes to the John Cooper Works performance models. The JCW version of the first (post-revival) generation R50, which was really more of an upgraded Cooper S than its own model, packed a 1.6-liter supercharged four with 200 horsepower. The following R56 JCW upped that incrementally to 208 hp, but the next Works hatchback is now rumored to pack around 230 horses.
Tipped to be revealed in both three- and five-door body-styles at the 2015 Detroit Auto Show half a year from now, the F56-gen Mini John Cooper Works hatchback is expected to use the same 2.0-liter turbo four as the new Mini Cooper S, but increasing the output from 189 hp to approximately 230. That would mean it would be more powerful than either of the two previous John Cooper Works GP editions to make the new JCW the most powerful road-going Mini to date, backed by 285 pound-feet of torque driving through a six-speed manual or available automatic transmission to deliver what promises to be a blistering pace for the latest retro hatchback.

Mini previews an electric crossover to be revealed soon

In a dense press release about its upcoming design language (called "Charismatic Simplicity"), Mini provided an odd-looking but somewhat useful teaser of a new electric crossover SUV. It didn't name it, and all it said specifically about it was that it's "the concept study of a – fully electrically powered – crossover model for the premium small-car segment." That fits the description of one of two new crossovers that will be sold alongside the next-generation Countryman. The photo provides a silhouette of the crossover from the front three-quarter perspective, as well as the uncovered front fender of the same vehicle in the corner. It does have the familiar boxy Mini shape, and it seems to have some sort of roof platform fitted. The mirrors look like little rounded rectangles, which matches what we've seen in spy photos of the Countryman. That exposed fender seems to reveal the most about the crossover. The flares have a sort of trapezoidal shape, which is continued into the sheetmetal. The actual wheel openings are a little more rounded. The crisper angles also show up in the way the headlight fits to the fender. While the press release that accompanied this teaser is full of fluffy language, there are some more specific and helpful details about what we will see in this model and other new Minis. On the outside, the Union Jack taillights will remain a key feature. Inside, Mini is focusing on more sustainable materials, so it's dropping real leather and aiming to eliminate as much chrome as possible. It will also feature a circular display in the middle for infotainment, though some physical switch gear will remain. This crossover will be revealed next month. It will also showcase the new platform that Mini designed with electric powertrains in mind, unlike the current Mini Cooper SE Hardtop, which adapts a battery and motor to fit an older internal combustion car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.