2011 Mini Cooper Low Miles 6 Speed, Dual Sunroof,hatchback on 2040-cars

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Mini may have overexpanded, some models may not be replaced

Surprise, surprise. According to Edmunds, Mini may be looking to reduce the number of vehicles in its range, which has recently expanded to include a total of seven offerings (not to mention the copious varieties of configurations found within each line). When Mini relaunched in the early 2000s, it did so with one model, the Cooper Hardtop, and has since added the Convertible, Clubman, Countryman, Coupe, Roadster and Paceman. It looks like those ambitions of expanding the range to include up to 10 models may have been a bit optimistic.
"When we start to replace models, I think you will see that we won't replace every model exactly," Jim McDowell, Vice President of Mini USA, told Edmunds in an interview. The brand's core models right now are the Hardtop and Countryman, and of the roughly 66,200 vehicles that Mini sold in the United States last year, these two vehicles accounted for some 75 percent of total sales.
McDowell declined to mention any specific models that may not be replaced in the lineup's next generation, though our best guess is that ultra-niche vehicles like the Coupe (pictured) or Clubman. As for replacing some of the current models with new products, the only clear gap we can see in the brand's lineup is a smaller car like the Rocketman concept, though we've been told several times that a mini-Mini isn't going to happen. Be sure to let us know what Mini models you'd like to see kept or axed in Comments below.

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

'Why isn't he stopping?' Mini driver describes being pushed sideways by dump truck

Yesterday, a video out of Toronto made the rounds on social media. It was scary to watch, as a dump truck pushed a Mini sideways a half-kilometer (third of a mile). But there were no details about why this accident happened or who was involved. Today, we know more:   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Courtenay Erhardt, 26, is a nurse who was driving her Mini to a coronavirus vaccination site to administer shots to homeless people. She says she was waiting at a stoplight before heading up an onramp. “I was in front of him at that stoplight. We were both trying to get onto the Gardiner (Expressway)," she told the Toronto Star, which has a photo of Erhardt and a close-up look at the Mini stuck to the Kenworth's bumper. "He hit me from behind when we were merging." "[The dump truck] just sort of bumped my back rear-end and unfortunately I went sideways and the truck just continued to go up the ramp," Erhardt told CTV News Toronto. "I just remember holding my horn and my steering wheel and just screaming. Just like bawling and screaming. I honestly didn't know if my Mini was going to flip, or veer out into oncoming traffic on the Gardiner," she said. "I just remember thinking, 'Why isn't he stopping? Why is he still going?'" A couple in another car behind the truck saw smoke coming off the truck and knew something was wrong, Erhardt said. They pulled up alongside her, saw what was going on, then pulled ahead of the truck and forced it to stop. They called 911 and helped Erhardt escape her car. The truck driver, Erhardt said, emerged. “He said, ‘I didnÂ’t see youÂ’ and asked me not to call the cops. He asked if he could pay for the damages. He was young.” He has been charged with several offenses, Toronto police said.  Police Sgt. Murray Campbell released a statement to CTV saying, "Operators of large vehicles do not have the benefit of such lower/smaller vehicles, in their ability to see out of windows in all directions," implying the truck driver couldn't see the small car beneath his hood. Campbell advised motorists to make sure they can see truck drivers so the truck drivers can see them.  Which is good advice. That said, this truck driver surely felt that something was wrong — and heard the sounds that we can hear in the video. Erhardt, though terrified, was not injured. She credits the couple who helped her, along with the Mini Cooper.