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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini fesses up to Countryman clutch issue, plans fix

Aside from the general lack of snow in the Midwest earlier this year that hampered our ability to properly play with our Blizzak-equipped Mini Contryman long-term test vehicle, the biggest problem we had with this crossover during the year we spent with it was the transmission. On four different monthly updates (September, October, November and June), all in the hands of different Autoblog editors, the Countryman's clutch was called out for being too finicky, leading to many stall outs. Apparently, we weren't alone in our assessment of the Countryman's clutch woes.
According to MotoringFile, Mini has updated the Countryman with a different clutch material and improved software. This much-needed change is being implemented starting this month, but Mini hasn't said what it is doing about existing 2011 and 2012 Countryman models that are afflicted with this problem.
Head over to MotoringFile to see the full official statement from Mini USA on this issue.

Mini Clubvan ready for boutique chic delivery duty from $25,985

The light commercial vehicle market has exploded in recent years. With a too-large full-size van no longer the only option for small businesses looking for an enclosed cargo carrier, options like the Mercedes-Benz Sprinter, Ford Transit Connect and now this, the Mini Clubvan, are now available to suit every size need.
Unveiled at last year's Geneva Motor Show, the Clubvan will soon be on sale here in the US and we finally have details about what that transaction will cost you. Motoring File reports that the Clubvan's price will be $25,985, which includes the so-called "chicken tax" and a $700 destination and handling charge.
Other questions that were answered include whether or not the Clubvan can be ordered as a Cooper S or even John Cooper Works model, and the answer is no (why do need to deliver cakes that fast anyway?). Also, Mini has confirmed you can't take the shortcut of creating your own Clubvan by purchasing a standard Clubman and removing the rear seats. The factory Clubvan features steel side panels instead of vinyl coverings over the rear windows, as well as a fully flat load floor and a safety cage protecting front seat occupants.