2011 Mini Cooper Convertible, 16k Miles, One Owner, Black, Harmon Kardon Sound on 2040-cars

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2014 Mini Cooper S Paceman [w/video]

Not Too Odd, Not Too Maxi. Is This Mini Just Right?
We recently got our first time behind the wheel of the latest iteration of the Mini Countryman, the 215-horsepower John Cooper Works model, and were left less than enthused despite the inherent fun factor that a JCW badge brings. Our time with the crossover suggests the Countryman is just too weighty and soft to properly wear the badge.
We have also spent loads of time in various Mini Clubman trims and, despite the oddity of its configuration, this model may be our overall favorite in the current Mini lineup. But it is decidedly not a volume seller, which Mini needs.

2025 Mini Aceman previewed as the brand's first standalone EV

Mini's first standalone electric model, the Aceman, will make its debut in the coming months. It was developed to fill the gap between the Cooper and the Countryman, and photos of a camouflaged prototype give us a better idea of what to expect when it lands in showrooms. If the name Aceman rings a bell, it's likely because Mini introduced it on a concept unveiled in 2022 and designed to preview the production model. The pictures suggest that the crossover hasn't changed much over the past two years: while the brand tweaked some of the design details, including the headlights, the front bumper, and the door mirrors, the overall proportions remain roughly the same. The funky-looking trim on the wheel arches carries over as well, though it looks like the EV lost ground clearance as it transitioned to a production model. Mini stresses that the Aceman will be all-electric, all the time; it won't be available with a gasoline-burning engine. It stretches about 160 inches long, 69 inches wide and 59 inches tall, meaning it's around 14 inches shorter, three inches narrower and six inches lower than the new second-generation Countryman. It's built on a 54.2-kilowatt-hour lithium-ion battery pack, but additional specifications aren't available. Somewhat tellingly, the aforementioned dimensions make the Aceman about the same size as the original Countryman launched in 2010. This likely explains what Mini had in mind when it made the new model much bigger than its predecessor; it carved out space for the EV. There's no word yet on precisely when the Aceman will lose its psychedelic camouflage and show its sheet metal; Mini notes that the unveiling will take place "in just a few months." While nothing is official yet, we wouldn't be surprised if the model lands in showrooms later in 2024 as a 2025 model. Details such as pricing, driving range, and where production will take place will emerge in the not-too-distant future. Related video:

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.