2011 Mini Cooper on 2040-cars

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Mini Minor to be co-developed with Toyota

It was back in 2011 when Mini first showcased the prospect of an even smaller hatchback with the Rocketman concept at the Geneva Motor Show. In the nearly four years since, parent company BMW has hemmed and hawed on the possibility of putting it into production, but the latest word from Europe has it that the project is a go. According to Automobile magazine, Mini is realigning its product portfolio into five pillars: the essential hardtop we've already seen (available in two/three- and four/five-doors), the convertible, the upcoming new Clubman wagon (coming this summer with full-size auxiliary suicide doors on both sides), the next-gen Countryman crossover in 2016 and two new model lines. One will be the production version of the Superleggera roadster concept, earmarked for 2018. The other will be the Minor, a smaller city car reviving a long-gone model name and presaged by the aforementioned Rocketman concept. But for that last one, Mini won't go it alone. To develop the mini Mini, BMW will reportedly turn to its partnership with Toyota. The relationship is already set to yield a new Supra and Z4 and share fuel cell and other technologies. But this would broaden the partnership to include a small hatchback. However rather than use the existing (or next-gen) Aygo, which is already built under joint venture with PSA Peugeot Citroen (with which BMW previously had a joint engine venture), word has it that the BMW and Toyota will develop a new platform for the project – one that will be used by both partners. The new product plan doesn't leave much room for the Mini Coupe and Roadster (which have already been discontinued), for the Paceman three-door crossover (which will suffer the same fate) or for the projected seven-seater minivan. But the addition of the new Superleggera roadster and super-mini Mini aren't likely to leave us wanting for either. Related Video:

David Brown Mini Remastered Marshall Edition is amped-up

This year marks the 60th anniversary of British audio brand Marshall Amplification, and the company is celebrating with a special version of another British icon with the help of David Brown Automotive. The result is a limited run of David Brown's Mini Remastered Marshall Edition, packed to the gills with equipment and design references to the audio company. The Mini Remastered is painted entirely black, even most of the chrome trimmings. Gold accents such as the stripes, grille and wheel rims complete the Marshall look. The grille itself is also made to look like the grilles on Marshall speakers. The interior turns up the Marshall influence to 11. Even more gold accents appear from the stitching to the knurled control knobs and handles. The door panels feature fabric sections designed to match the speaker covers of Marshall amplifiers. The sound system features a Pioneer head unit, but all the speakers are from Marshall, including lower units with the signature white logos. Inside the glovebox is a pair of wireless Marshall headphones that sit atop a wireless charging point. And finishing it all off are the pedals with skip track (clutch), pause (brake) and play (gas) symbols. The trunk is the highlight of the car, though. It contains a Marshall guitar amplifier with its own power supply so that you can rock out wherever you park. A Marshall Bluetooth speaker is also packed into the back, in case you need tunes somewhere else. Only 60 Marshall Editions will be built. They all come with a 1.3-liter four-cylinder making 83 horsepower and 98 pound-feet of torque. The only transmission is a five-speed manual. Both left- and right-hand drive models are available. Pricing hasn't been announced, but part of the sales will go to a British charity called Music Venue Trust that has been providing concert venues funding during the pandemic. David Brown Automotive is taking reservations now, and deliveries will come later this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric