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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Jaguar ousts Lexus from atop J.D. Power 2013 Sales Satisfaction Index

Jaguar has taken the top spot among luxury brands in the 2013 Sales Satisfaction Index, an annual survey conducted by J.D. Power that measures customer satisfaction with the experience of purchasing a new vehicle. The English brand, not even among the top three luxury automakers on the list last year, vaulted ahead of Lexus, which placed third this year after leading the list in 2011 and 2012. Porsche, meanwhile, moved into second place.
The rankings are based on a point score out of 1,000, with Jaguar earning 740 points, Porsche right behind with 739 and Lexus with 737. Volvo, meanwhile, made the biggest improvement among luxury brands with a 30-point jump to 708, bring it up from 11th place to 9th this year.
J.D. Power has a separate ranking for mass-market brands, and this year Mini again tops the list with a score of 718, far outpacing second-place Buick with a score of 694 and making it the fourth time Mini has lead this list. After Buick, the next two ranked brands are both American and both from General Motors, with Chevrolet and GMC sharing third place with a score of 686.

Mini John Cooper Works Countryman revealed with more power

While we got a first look at the new generation Mini John Cooper Works Countryman a couple of months ago, the official reveal came Wednesday night. The sportiest version of Mini's small SUV combines more aggressive styling with the most powerful engine Mini has offered so far. The powertrain itself is fairly familiar as a turbocharged 2.0-liter four-cylinder paired with an eight-speed automatic transmission and all-wheel drive. But power has increased from 301 to 312 ponies. Curiously, the horsepower gain seems to have come at the cost of torque, which is down from 331 to 295 pound-feet of torque. Mini didn't provide any dyno charts, so it's unclear if perhaps there's more torque available elsewhere in the powerband. Despite the extra power, the JCW Countryman's 0-62 mph time is 5.4 seconds, half a second behind the outgoing model. Like the past JCW models, the new Countryman also gets upgraded brakes and suspension, as well as an adaptive exhaust system. It's now fitted with wider tires all the way around at 245 mm compared to the old model's 225 mm. So there's potential for this new version to be grippier and better-handling. Granted, we won't know for sure until we're behind the wheel, and hopefully we'll get more details about the braking and chassis changes closer to the on-sale date. Styling has been changed to match the increased performance. The JCW Countryman gets different front and rear bumpers with larger grilles and unique accents. Lighting patterns are tweaked, too, and 19- and 20-inch wheels are available in designs specific to the JCW. Of particular note are the indentations in the hood that suggest intake scoops above the grille. The interior is swathed in red and black accents everywhere, including the recycled polyester textile dashboard covering. And although Mini hasn't gone into detail about features, the JCW is likely packed with goodies including an advanced highway driving assist that can even execute lane changes. For once with a new model reveal, we actually do have pricing, and it's not cheap. The Mini John Cooper Works Countryman will start at $47,895 including destination charge. Production begins this coming March with examples reaching dealers in May. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.