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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2014 Mini Cooper interior spied uncovered in China

As we approach the November 18 debut of the new Mini Hardtop, the trickle of news is starting to increase. We've already shown you the exterior of the new hatchback, and now we can show you the interior. These images, captured by Car News China, show a cabin that maintains a few key Mini styling items, but is a fairly progressive evolution of the current R56 model.
Mini's most iconic interior treatment, its center-mounted speedometer, is now gone. The new speedo sits atop the steering column, flanked by a (too tiny, in our opinion) tachometer. In the speedometer's former position are the radio controls. Our friends in China put it best when they say, "The large dial is much uglier than before." There's a mass of buttons and unfriendly black plastic that, at first glance, look far cheaper than the rest of the cabin. Of course, we'll wait to see how this is all ironed out for the production-spec car.
The other parts of the interior, however, look quite good. There's a small bank of toggle buttons at the bottom of the center stack, and the checkerboard dash insert looks clean as well. The seats sport extensions for the bottom cushions, meaning there'll be the option of more support for drivers with longer legs. GTI fans might also notice the plaid bolsters on the seats. Mini's treatment is a bit more subtle than what you'd see on a Volkswagen, though.

New Mini EV below the Countryman reportedly debuts this year

In October 2020, Mini provided the broad strokes of the sea-change overhaul coming to its model lineup. In the meantime, we've seen the coming 2023 Countryman and 2023 Hardtop. But haze still surrounds mentions of two more crossovers, one of them electric-only, and what was in store for the five-door hatch and the Clubman. Now that we're closer to sheetmetal reveals, Autocar believes it understands the rundown. Starting at the top of the range, the Clubman takes a fresh design into its third generation, but not a plug-in hybrid powertrain. For some reason, the PHEV didn't get approval under Mini's Power of Choice strategy to provide model lineups with gas, diesel, PHEV, and electric propulsion options. The Clubman will get an all-electric trim, though, and this is thought to be the "compact" crossover Mini mentioned in 2020. This is expected to debut before the end of this year. The third-gen Clubman is expected to grow eight inches longer, making more room not only for growing families and consideration among North American buyers, but also for a smaller model to slide underneath. The new, electric-only small crossover whirrs into this space. It will be built in China as part of Spotlight, which is BMW Group's partnership with Chinese automaker Great Wall. No one has said definitively if this CUV will be sold globally, but Mini's revised production plans will have the hardtop and convertible being built in Oxford, England, the Clubman and Clubman moving from the Netherlands plant to Leipzig, Germany, and the automaker's electric models being built in China. It's hard to believe China won't export any of the electric product, especially considering how important both the crossover and EV segments are to Mini. This small electric crossover and the three-door Hardtop EV are moving to a new platform that can house more battery, a crucial aspect for small offerings to address. The 2023 Hardtop and the small electric CUV are also predicted to debut later this year. it's said the latter won't stick to Mini's retro theme, but sport a "much more radical design." On top of that, Australia's Car Expert reported, "Mini is also set to introduce another premium compact car in an as-yet unrevealed segment, potentially based on the Vision Urbanaut concept." The Mini four-door (five-door in other markets) and Clubman seem headed for the sunset.