2010 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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BMW and Mini getting GoPro integration

The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet Corvette has its Performance Data Recorder, and Volkswagen is giving GoPros to early buyers of the 2015 GTI. BMW Group is going straight to the source for its rendition, though, with a new app that allows drivers to control a GoPro from inside of some BMW and Mini vehicles.
In July, owners with 2012 or later models equipped with BMW Apps or Mini Connected can download the new app. There are a few hurdles to jump over, though. Not only do users need a model with the infotainment system, a WiFi-equipped GoPro camera is also required. The app also must be installed on an iPhone connected to the vehicle.
Once all of those stipulations are met, the app can configure and control the GoPro through iDrive and display a nearly live image on the infotainment system. Menus are simplified on-screen but still allow users to select among six camera modes, aim it and start and stop recording. While filming, it shows recording time, battery life and signal strength. While BMW's approach isn't quite as nicely integrated as the Corvette's solution, it's interesting to see automakers working to make filming easier. Scroll down to read the full announcement.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2022 Mini JCW Convertible Road Test | A champion of fun

The 2022 Mini John Cooper Works Convertible just wants to have fun. It’s not the best performance bang for your buck. Beauty isnÂ’t its strong suit. And the interior isnÂ’t making up for other shortcomings — LOL if you want to make use of the trunk or put an adult in the backseat. But dammit. The JCW Convertible sure knows how to spread a smile across your face. It all starts with the little 2.0-liter turbocharged four-cylinder under the striped hood. Mini attaches one of the shoutiest exhausts available on any car to this engine, and itÂ’s literally popping and crackling with character. Lose the roof, and youÂ’re simply that much closer to the theatrics. Nobody expects this tiny car to make such angry sounds, but no matter what mode or setting youÂ’re in, the JCW makes it known that the drive is about to be an experience. We knew all of the above from driving past JCW models, but Mini made a number of changes to the 2022 JCW lineup that applies to both the Hardtop and Convertible. WeÂ’ll start with the looks, as theyÂ’re easily the most controversial of the bunch. Mini gave the JCW a totally new front with updated LED headlights and a much larger grille with squared-off openings for greater engine cooling capacity. It all looks drastically meaner than the previous JCW. What that car's grille was still ensconced in honeycomb, the face had a playful and friendly demeanor. The new JCW face is looking at you with a bloodthirsty hunger for air and incoming bugs. We will say that photographs donÂ’t portray it in the best light, as even though it may appear tall and menacing without scale, the MiniÂ’s small overall size dampens the grilleÂ’s effects. Beyond the changes up front, Mini has fitted the JCW with a new rear diffuser and retained its signature Union Jack taillights that are oh-so-fun to see at night. It all hangs together well enough, but we canÂ’t be calling the Mini cute anymore. Instead of resembling a soft, friendly rabbit, itÂ’s much more of a rabid raccoon now. Another important change for 2022 is a newly-tuned and optional adaptive damping system. Mini says new frequency-selective damper tech allows the car to ride a hair smoother on poor roads. Meanwhile, its stiffest setting is 10% more aggressive than before, increasing agility even further on the track, Mini claims. However! Our test car was not fitted with these dampers, and instead had the standard, fixed JCW Sport suspension.