2010 Mini Cooper S on 2040-cars

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Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini brings back the six-speed manual for certain 2023 trims

Mini has good news and some steep price increases for the 2023 model year, the cars available to buyers once production switches to the coming year in November. The good news for enthusiasts is the return of the manual transmission to more trims after a pause in deliveries caused by supply shortages. The six-speed manual becomes a standalone option on two-door Minis with hardtops, meaning the Cooper, Cooper S, and John Cooper Works variants. The bad news for enthusiasts who wanted to pair that gearbox with a base Mini Cooper Classic is that the Classic is gone. As other automakers are doing, Mini culled the entry-level trim for the new year, automatically raising the price of entry by a non-miniature amount. Product planners played a bunch of presto-change-o with standard features, packages and standalone options for various trims. For instance, the hardtop two-door Cooper, Cooper S and JCW in Signature guise get power folding mirrors and auto dimming rearview mirrors. The Cooper S and JCW in Iconic trim pick up Mini's Parking Assistant. On the other hand, the Cooper SE in Iconic trim loses the alarm system and active cruise control, while certain trims of the Countryman Cooper S and Cooper S All 4 drop the alarm system and dynamic damper control. If you're interested in a Mini, look closely at the small print about the feature set. The Resolute, Untold and Untamed special editions in Iconic 2.0 fettle expand their options menus. The Resolute adds Enigmatic Black Metallic as a primary body color with a Pepper White roof, or a Nanuq White body and roof. The carbon black Mini Yours Lounge Leather can be optioned for $750. The Untold expands availability from just the John Cooper Works Clubman to the Cooper S and Cooper S All4. Its exterior hues will now include Midnight Black Metallic with black spats. As for the Untamed, its paint palette adds Nanuq White, partnered with the standard black contrasting roof and mirrors, and graphics in Matte Bluestone. For all Mini Hardtops, Pepper White, White Silver and Moonwalk Grey body colors will retire at the end of October. Replacing them are Nanuq White, and Melting Silver III that becomes available throughout the range. Pricing goes way up for base versions now that the Classic is gone, with four-figure jumps on every trim compared to pricing Mini released in February of this year.