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Mini prices new Cooper Hardtop from $19,950* as configurator comes online

As surprised as the face of the new 2014 Mini Cooper makes the model look, customers shopping for the third-gen hatchback won't be surprised at all come spring. When the Hardtop goes on sale, it will not only offer a similar design to the outgoing model, it will also have a familiar price with a starting MSRP of $19,950 (*plus $795 for destination).
That price is for the base, third-generation model with the company's new 134-horsepower, 1.5-liter three-cylinder turbocharged engine, and that MSRP amounts to a $250 increase over the 2013 Cooper. Looking for a little more power? The 189-hp Cooper S will go on sale at the same time, starting at $23,600 - just $300 more than last year's model.
Mini's press release discussing 2014 Cooper pricing is posted below, but for more detailed information on the options and packages, head on over to the live configurator.

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini reveals it's developing an electric John Cooper Works model

We at Autoblog are extremely fond of the Mini Cooper SE electric car. So we're also excited to learn that Mini is also developing an electric John Cooper Works model. Unfortunately, that's all Mini has actually said about a future electric John Cooper Works model: that it's in development. Anything else about it, such as how hardcore it will be, or what motor it will use, is entirely up for speculation. All we have to go on are photos of the prototype. From the looks of it, the prototype is simply a Mini John Cooper Works (JCW) GP, but with an electric powertrain. The entire body, even the giant wing and funky fender flares, is the same as the uncompromising GP, except for the grille. The grille is the mostly solid example used on the Cooper SE. There aren't any tailpipes on this car either, for obvious reasons. This certainly suggests Mini is planning a mean electric JCW, and not just a slightly stiffer upgrade from the S/SE models. It raises big questions about the motor, though. The gas-powered GP is the most powerful production Mini in history with over 300 horsepower. Only one BMW motor has been used in a Mini so far: the base i3 motor, which makes 181 horsepower. The i3s has a punchier motor that makes 195 horsepower that would probably drop in easily, but it wouldn't seem powerful enough for a GP-type car. Perhaps the iX3's motor, which makes 286 horsepower, could fit? It would certainly be near enough to the GP's engine. Maybe even one of the motors from the dual-motor, 500-horsepower BMW iX would do the job? We'll just have to wait and see, and it's hard to say just how long, since Mini gave no information on reveals. Hopefully it won't be too long if the company is testing minimally camouflaged electric GP prototypes. Related Video: