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Mini Vision concept presages next-gen Cooper Hardtop

Mini is preparing to launch the third-generation of its trademark three-door hatch, and while we've already shown you that car mostly devoid of camouflage in spy shots, the BMW-owned brand has still seen fit to release a concept that previews the new design. Called the Mini Vision, it looks broadly similar to the cars we showed you at the beginning of the month, aside from a few concepty styling pieces.
The Vision is a well-balanced blend of the stylish hatch that rebooted the Mini brand in 2002 and the more bloated model that arrived in 2007. It's more rounded than the 2002, but seems decidedly more muscular than the 2007, and features modern accents like full LED headlights inspired by the sadly not-for-production Rocketman concept. Mini's traditional floating roof soldiers on, while the concept wears side grilles that seem borrowed from the Countryman and Paceman. Based on what we've seen in the spy shots, however, that treatment isn't going to make production, at least not on the models we've seen.
It's safe to say that the interior on this concept bears only a slight resemblance to what we'll see on the production car. The integrated Union Jack straps in the door panels are a cool touch, but the Vision's cabin looks like something out of a flying saucer. We'd expect only inspirational traces to arrive on the production model.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Mini Countryman Boardwalk limited edition strolls into the 2021 lineup

Mini released several limited- and special-edition variants of the Hardtop for the 2021 model year, but it's not forgetting about the bigger Countryman. It announced a new version of the crossover named Boardwalk that stands out with an eye-catching shade of blue borrowed from its smaller sibling, among other visual tweaks. If the Boardwalk looks familiar, it's because the metallic Deep Laguna blue was inaugurated by the Convertible Sidewalk edition (pictured in the gallery) introduced for the 2020 model year and sold globally in limited numbers. It was added to the Countryman lineup by popular demand, according to the BMW-owned firm, and its leap from the Sidewalk to the Boardwalk was accompanied by black paint on the roof and on the door mirrors. Mini pointed out its stylists drew inspiration from a boardwalk's wooden planks to design the emblems they put on both fenders. Edition-specific logos also appear on the roof, on the sill plates, and on the dashboard. Globally, the edition can be paired with the Cooper and the Cooper S. Mini confirmed to Autoblog that the Boardwalk will be sold in the United States, but it hasn't revealed how many examples it will send here, or how much the model will cost. We've asked, and we'll update this story if we learn more. Updated for the 2021 model year, the Countryman won't remain Mini's only crossover for much longer. Executives announced plans to realign the model range during the 2020s by putting a bigger emphasis on crossovers. One of the two upcoming high-riding cars will be a Countryman-sized electric models, while the other will arrive as a bigger people-mover that will allegedly ride on BMW's modular CLAR platform. Related video: