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2025 Mini Countryman goes electric, gets bigger at Munich Motor Show

This is the 2025 Mini Countryman, and just like the new Cooper, Mini is revealing it in electric form first.  However, unlike the Cooper, the Countryman is growing in size by a lot. It’s now 5.1 inches longer, 2.4 inches taller and 0.8 inch wider than before. Its longer wheelbase and wider track width really accentuate the growth in size. For reference, the new Countryman is very similar in size to the new Niro. MiniÂ’s new Countryman wears its size well, as it does so with a combination of ruggedness and high fashion all-in-one. Its colored accents, large wheels, distinctively shaped headlights and simplistic body lines come together to create a classy but still forward-thinking look. Since Mini is introducing electric versions of the Countryman for this generation, it focused on reducing the coefficient of drag versus the old model, and itÂ’s gone from 0.31 to 0.26 in the new car. Two electric versions are being revealed now, including the Countryman E and Countryman SE ALL4. The basic E has a single electric motor good for 204 horsepower and 184 pound-feet of torque, which gets you from 0-62 mph in 8.6 seconds. The sportier Countryman SE has two electric motors for all-wheel drive, which boosts output to 313 horsepower and 364 pound-feet of torque. This gets you a rather quick 0-62 mph time on just 5.6 seconds and a top speed of 112 mph. Range for the single-motor E is 287 miles on the WLTP cycle, while the SE takes a hit down to 269 miles – both are packing 64.7 kWh battery packs. Expect those range figures to be lower in EPA testing. Charging the electric Countryman offerings will be even more convenient than the electric Coopers, as the maximum charge rate is a solid 130 kW. Mini claims thatÂ’s good for a 10-80% charge in under 30 minutes. And if youÂ’re at home, the Countryman features rapid 22 kW AC charging if you have the right hardware to support it. There will be gasoline variants of the Countryman at the end of the year, too, with the base model and an upgrade model adopting the S ALL4 moniker. Mini says they will use updated and more powerful engines. Europe will get a diesel version, and there will also be a John Cooper Works performance variant at some point down the road. When it comes to fun driving, Mini again promises the Countryman will be an engaging to-drive crossover.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2025 Mini Countryman First Drive Review: Mini no more

CASCAIS, Portugal — LetÂ’s cut straight to the issue of size. If the original Mini was a sporting beagle ready for the hunt, the reborn version that hit the world stage in 2001 may have been an English bulldog, albeit bred in Germany, its parents being the engineers and coffers of BMW. From there, the Mini brand has grown in size in regular increments, culminating with the 2025 Mini Countryman thatÂ’s the subject of this review. The first Countryman that we first tested in 2011 was comparatively large for the brand, but was suitably mini by SUV standards. Its stocky proportions moved it well into the working dog class. And then the second-generation Mini Countryman debuted for the 2017 model year, gaining 8 inches in length and more than 5 inches of width over its predecessor. We described it as “still in keeping with the brand's ethos from the very beginning when Alec Issigonis created a car that was microscopic on the outside but disproportionately spacious inside.” Nevertheless, it was starting too look a little husky, if you catch our drift. Consider the 2025 Mini Countryman a mastiff, then. Compared to the second-gen Countryman it replaces (which, as we already pointed out was much larger than the first edition), the new version is 5.1 inches longer, 2.4 inches taller and 0.8 inch wider. This translates into additional interior space for passengers and cargo, but adds an awful lot of visual and physical girth to something wearing a badge that literally calls out a diminutive size. The proportions are well considered, but parked next to the old car, the new Countryman sticks out like a sore thumb. Literally, like one thatÂ’s swollen post-accidental-hammer strike. When the full Countryman model lineup is available Stateside, a base model may well be included, but at least for the start of 2025 production the lineup will start with an S edition for $39,895 that will have 241 horsepower and 295 pound-feet of torque. WeÂ’re not driving that today. Instead, the subject of this review will be the only other gas-powered Countryman: the high-performance John Cooper Works edition or JCW. The new Countryman JCW starts at $47,895 and is powered by a 2.0-liter turbocharged four-cylinder that spins out 312 ponies (up from 301) and 295 pound-feet of torque (unfortunately down from 331) to all four tires through a seven-speed dual-clutch gearbox and MiniÂ’s ALL4 all-wheel-drive system.