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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini discounts 2019 Oxford Edition for U.S. military members, recent retirees

Mini introduced the 2019 Mini Oxford Edition last fall to offer college students or recent grads a cheap, well-equipped new car. Now it's extending the same offer to active duty military members and recent retirees. Specifically, you'll have to be an active duty member of the U.S. Armed Forces, or have retired/been honorably discharged within a 12-month period of verification of eligibility. This has no effect on the student offer for full- or part-time students of any two- or four-year accredited college/university. That deal also applies to those who have graduated in the last 12 months, along with students currently enrolled in any kind of post-grad program. The Mini Oxford Edition continues to be the same car equipped with the same options as before. This means the two-door starts at $20,600, including the $850 destination charge, and the four-door is priced at $21,600. Standard equipment not included in the base "Classic" trim includes a 6.5-inch infotainment system, parking sensors, panoramic moonroof, heated seats, upgraded 17-inch wheels and an automatic transmission (a manual can also be optioned). Additionally, there are more exterior colors to choose from than on the Classic. In total, Mini says you're getting $6,900 worth of optional equipment for no extra cost here. Mini says the Oxford Edition is available in dealers now. It's great to see Mini make this program available for more people, because it's a superb discount to take advantage of if you're part of these groups and had Mini on your shopping list.

Mini Vision Next 100 concept invokes an alternate universe

Sir Alec Issigonis, designer of the 1959 Mini, would probably find Mini's new Vision Next 100 concept amusing. The original Mini was largely an exercise in efficient packaging and clever engineering. That it was handsome, and became iconic, was more a product of its wild success than an intentional product of its exterior styling. While the Mini concept is undoubtedly cleverly packaged, it's almost purely a styling exercise, no matter what sort of futuristic connected/autonomous functionality Mini says it'll have. Mini doesn't seem able to move past the Mini as a caricature of itself. The heavy, floating roof, the vestigial round and friendly "headlamps", the oversized gauge pod. This seems very German, the inability to communicate essential brand attributes without using cliches. Mini is in a styling rut, trying to evolve the same basic styling language with each new generation, stretching it over larger hard points. The Vision Next 100 program would have been a great time to communicate to the public that Mini is more than just styling tropes: it's an attitude, a way of thinking, a connectedness to the driver. More than a badge or bug-eyed headlights. To its credit, the interior is massively decluttered. That's in part to the rear-engine layout, but more on that in a follow-up piece. The comparatively vast footwell and ultra-minimalist dash pair well with the giant windscreen. It feels light, airy, and authentic to the ideals of the originally Mini in terms of space efficiency, without being overly sentimental. Futurism is a thankless profession, and we can't take this concept literally as a vision of what the brand will be in 100 years. We can say this: it doesn't seem that Mini will be able to transcend the styling tropes that currently define Mini. Let's hope they find a way out of their rut. Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Design/Style BMW MINI Coupe Hatchback Concept Cars Future Vehicles vision next 100