2007 Mini Cooper S Turbo Nice Two Tone Leather Interior Only 22460 Miles!!! on 2040-cars

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Mini has become the Rover that BMW always wanted

BMW has been working for 20 years to build a successful line of British cars, and on the evidence of the second-generation Mini Clubman, it may have finally done it. That means it's time for all of us to get used to the fact that Minis aren't going to be that small anymore. Case in point is this new Mini Clubman, introduced last month and conspicuous by its size. Many of us who've pointed to BMW's stewardship of Mini as an example of retro done right bemoaned the Countryman subcompact SUV – a concept actually ahead of its time. The Coupe and Roadster, perhaps rightfully, deserved (and received) an eye roll. But now there's a so-called four-door hardtop that went on sale this year and this forthcoming, six-door Clubman that approaches the compact hatchback class in size. These vehicles actually look like practical moves at keeping buyers from defecting to larger cars made by someone else, rather than vain attempts at maximizing investment in a set of parts. And in an interesting twist, Mini is turning into one of its ancestors – minus the feeling of inevitable doom. Many of us were led to believe somewhere since Mini's relaunch about 15 years ago that the brand would be a stepping stone into the greater BMW fold. But in reality, it's done exactly the opposite, creating a parallel brand for those not willing to embrace the BMW image, but leaning heavily on British nostalgia. That was sort of the reasoning used when BMW pulled the Rover Group of England away from a fruitful partnership with Honda in 1994 and absorbed it all. In the consolidate-or-die '90s, it made sense. BMW had a small, but successful, line of sedans. Rover had no success outside of Western Europe (its last US attempt at selling cars, the Sterling, ended three years earlier). Yet its Land Rover line of SUVs was just right for the time and the 35-year-old Mini still had image-conscious clout. With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. Even ditching Land Rover made sense in the long run (and probably saved Jaguar in the process). With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. During a chat with Mini USA VP David Duncan this summer, it became clear the Mini of the past is probably gone. A small, city-sized Mini is not necessarily off the table, but larger and more profitable models are coming first.

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

MINI Cooper SE Convertible concept is a one-off EV for sun worshippers

Mini rummaged through its parts bin to create a new concept called Cooper SE Convertible. As its name implies, the electric ragtop was built by dropping the Cooper SE hatchback's battery-powered drivetrain into the body of a gasoline-powered Cooper S Convertible. Visually, the Cooper SE Convertible stands out from its gasoline-powered sibling by adopting some of the Cooper SE's defining styling cues. It wears a plastic panel instead of a grille, an array of powertrain-specific emblems, yellow accents, and 17-inch Power Spoke wheels. Mini also added a handful of "THIS TOY IS ELECTRIC" decals, and it kept the power-operated soft top that opens or closes in 18 seconds. Power comes from the Cooper SE's electric drivetrain, which consists of an electric motor that draws electricity from a 28.9-kilowatt-hour lithium-ion battery pack to zap the front wheels with 181 horsepower and 199 pound-feet of torque. The hatchback's maximum driving range checks in at about 110 miles, which is hardly a stellar number, and we don't know what effect chopping off the top has on that figure. Mini stresses that the Cooper SE Convertible is not a production model. We're not surprised: the current-generation Hardtop is at the end of its life cycle and its successor should make its debut in the not-too-distant future. However, the concept suggests (though nothing is official yet) that the next-generation Convertible will be offered with an electric powertrain. And while drop-top sales are dropping around the world, but Mini said in 2021 that it won't leave the segment. The next Mini Convertible is tentatively scheduled to make its debut in 2025. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.