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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2025 Mini Countryman First Drive Review: Mini no more

CASCAIS, Portugal — LetÂ’s cut straight to the issue of size. If the original Mini was a sporting beagle ready for the hunt, the reborn version that hit the world stage in 2001 may have been an English bulldog, albeit bred in Germany, its parents being the engineers and coffers of BMW. From there, the Mini brand has grown in size in regular increments, culminating with the 2025 Mini Countryman thatÂ’s the subject of this review. The first Countryman that we first tested in 2011 was comparatively large for the brand, but was suitably mini by SUV standards. Its stocky proportions moved it well into the working dog class. And then the second-generation Mini Countryman debuted for the 2017 model year, gaining 8 inches in length and more than 5 inches of width over its predecessor. We described it as “still in keeping with the brand's ethos from the very beginning when Alec Issigonis created a car that was microscopic on the outside but disproportionately spacious inside.” Nevertheless, it was starting too look a little husky, if you catch our drift. Consider the 2025 Mini Countryman a mastiff, then. Compared to the second-gen Countryman it replaces (which, as we already pointed out was much larger than the first edition), the new version is 5.1 inches longer, 2.4 inches taller and 0.8 inch wider. This translates into additional interior space for passengers and cargo, but adds an awful lot of visual and physical girth to something wearing a badge that literally calls out a diminutive size. The proportions are well considered, but parked next to the old car, the new Countryman sticks out like a sore thumb. Literally, like one thatÂ’s swollen post-accidental-hammer strike. When the full Countryman model lineup is available Stateside, a base model may well be included, but at least for the start of 2025 production the lineup will start with an S edition for $39,895 that will have 241 horsepower and 295 pound-feet of torque. WeÂ’re not driving that today. Instead, the subject of this review will be the only other gas-powered Countryman: the high-performance John Cooper Works edition or JCW. The new Countryman JCW starts at $47,895 and is powered by a 2.0-liter turbocharged four-cylinder that spins out 312 ponies (up from 301) and 295 pound-feet of torque (unfortunately down from 331) to all four tires through a seven-speed dual-clutch gearbox and MiniÂ’s ALL4 all-wheel-drive system.

Mini Countryman Boardwalk limited edition strolls into the 2021 lineup

Mini released several limited- and special-edition variants of the Hardtop for the 2021 model year, but it's not forgetting about the bigger Countryman. It announced a new version of the crossover named Boardwalk that stands out with an eye-catching shade of blue borrowed from its smaller sibling, among other visual tweaks. If the Boardwalk looks familiar, it's because the metallic Deep Laguna blue was inaugurated by the Convertible Sidewalk edition (pictured in the gallery) introduced for the 2020 model year and sold globally in limited numbers. It was added to the Countryman lineup by popular demand, according to the BMW-owned firm, and its leap from the Sidewalk to the Boardwalk was accompanied by black paint on the roof and on the door mirrors. Mini pointed out its stylists drew inspiration from a boardwalk's wooden planks to design the emblems they put on both fenders. Edition-specific logos also appear on the roof, on the sill plates, and on the dashboard. Globally, the edition can be paired with the Cooper and the Cooper S. Mini confirmed to Autoblog that the Boardwalk will be sold in the United States, but it hasn't revealed how many examples it will send here, or how much the model will cost. We've asked, and we'll update this story if we learn more. Updated for the 2021 model year, the Countryman won't remain Mini's only crossover for much longer. Executives announced plans to realign the model range during the 2020s by putting a bigger emphasis on crossovers. One of the two upcoming high-riding cars will be a Countryman-sized electric models, while the other will arrive as a bigger people-mover that will allegedly ride on BMW's modular CLAR platform. Related video: