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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2021 Mini John Cooper Works GP First Drive | Loud, harsh, expensive, hilariously fun

The Mini John Cooper Works GP has always represented the pinnacle of Mini performance. It’s the most-powerful, lightest and most uncompromising in its pursuit of going fast. And it has never hidden that purpose, wearing bold bodywork to convey its seriousness. Even with a reused powertrain and no manual transmission option, the new 2021 Mini John Cooper Works GP delivers the raw, entertaining driving experience you would expect. As such, it should be a treat for Mini fans, but for the brand agnostic, there are better hot hatch options. From the outside, this Mini GP is the most radical of all. It pulls its design straight from a Frankfurt Motor Show concept complete with unique carbon fiber fender flares that stand proud from the actual fenders. The rear wing is bigger than ever and bisected in the middle. Contrasting the dark gray paint are bright red accents and stripes. It looks remarkably menacing, which is impressive for such a cute little car. Matching the appearances is the GPÂ’s output. It shares the same engine and transmission with the John Cooper Works Countryman and Clubman, and thus the same mantle of being most powerful Mini in history with 301 horsepower and 331 pound-feet of torque. The GP feels substantially more potent, though, since the engine has just 2,855 pounds to haul around ­-- that's nearly 800 pounds less than the next-lightest Clubman JCW with the same engine. For further comparison, the regular Cooper S Hardtop weighs about the same yet has only 189 horsepower. Combined with a smooth, fast-spooling turbo, the GP rockets all over the place. And if youÂ’re not keeping a firm grasp of the wheel, your steering could be all over the place, too. Plant your foot and the wheel starts wriggling as torque steer rears its head. ItÂ’s uncouth, uncivilized, but also kind of fun if youÂ’re up for a ragged experience. Perhaps not so much if you were looking for a precision instrument to combat the Civic Type R and Veloster N. Further differentiating the Mini from those hot hatches is the GPÂ’s sole eight-speed automatic transmission option. No, itÂ’s not as engaging as a six-speed manual would be, and yes, it's a step behind the best DCTs and other automatics. However, it shifts smoothly and quickly with smart shift logic in normal or sport shift modes. Leaving it in automatic would be just fine, but then you'd miss out on tapping the 3D-printed aluminum shift paddles.

Mini says goodbye to Coupe and Roadster

Mini has tried a variety of body-styles in recent years, and while some of them have been successful, others have not – most especially its two-door models. Aside from the standard Hardtop (which is now available with an extra set of doors), the Clubman (which is also getting extra apertures in its next iteration) and the Paceman (which isn't expected to make it another generation), the Coupe and Roadster models have been particularly slow sellers for the brand. So after much speculation on their future, Mini is now officially showing both two-doors the door. Although the manufacturer has't said exactly when production of the two will cease at the plant in Oxford, UK, it has confirmed that "The two individual two-seater athletes Mini Coupe and Mini Roadster will finish their career together and as planned." In their place, Mini is said to be working to put the Superleggera Vision concept into production. Just when that may come to pass, or if it might breed a fixed-roof version to take the coupe's place, remain to be seen. But for now, you'll need to get your Mini with three doors or more. Related Video: THE MINI COUPE AND THE MINI ROADSTER: TWO ATHLETES TURN INTO THE FINAL STRAIGHT British premium automobile manufacturer continues the change of generation in its model program - production of both two-seater models at MINI Plant Oxford is about to end as planned. Munich, Germany, February 11, 2015. Changeover at MINI Plant Oxford: while worldwide demand for the new MINI 3 door and the new MINI 5 door launched a few months ago increases continuously, production of two model variants from the preceding generation of the original in the premium small car segment is about to come to an end. The two individual two-seater athletes MINI Coupe and MINI Roadster will finish their career together and as planned. In taking this step, the British premium car manufacturer continues the change of generation in its model program and in terms of vehicle production at the Oxford plant. The new MINI 5 door is now produced there in seven engine variants, as is the new MINI 3 door. The MINI Coupe was originally launched in the "Green Hell": the new model saw its world premiere at the 24-hour race on the Nurburgring Nordschleife immediately before its appearance at the Frankfurt International Motor Show (IAA) in 2011.