2007 Mini Cooper Hardtop Automatic 2 Door Pepper White on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2022 Mini Cooper Hardtop and Convertible refresh adds more grille

The current Mini Cooper Hardtop and Convertible models, while still generally fun and stylish, are getting up there in years. The last total redesign came in 2014, with some minor updates to keep it fresh. For 2022, Mini is going with another refresh instead of an all-new model, and it seems to have cribbed notes from BMW's design team. There's no getting around it, the updated Mini models have a big grille. And that wouldn't necessarily be a bad thing, the classic pre-BMW Minis had large grilles, but it's also messy. Every version gets a thick black grille surround that extends to the base of the bumper, and it blends into the black air dam. It makes it look overly big and hard to tell where it begins and the edge of the bumper begins. The body color center section makes it look like the grille frame was just laid on top of a plain bumper, and the various openings look a little like afterthoughts. The base Mini Cooper has the simplest design, which helps things somewhat, while the S and John Cooper Works models have bigger openings and more grille mesh. Grille aside, there are other small styling changes inside and out that are much less controversial. Mini is ditching fog lights mounted low in the bumper for minimalist openings and integrated fog lights in the main headlamp housings. The fender garnishes that Mini calls "side scuttles" have been given a tweak and some thin, long turn indicators. At the back, the rear fog lights and reflectors are gone completely for a cleaner design. A new option is the Multitone Roof that features a gradient with Soul Blue, Pearly Aqua and Jet Black. The interior is similar to the current model, but the analog speedometer has been replaced by the digital cluster introduced on the Mini Cooper SE and John Cooper Works GP. Also, the center air vents are now integrated into the dash panels and the steering wheel and ambient lighting arrangement have been redesigned. Mechanically, the Mini lineup is completely unchanged with the same engine and transmission offerings as before. That does mean that manual transmissions will continue to be available. Mini has added some new standard features to the lineup, though. All models now get an 8.8-inch infotainment screen as standard, and the interface has new graphics. Apple CarPlay and satellite radio are also included, though Android Auto is still unavailable. Lane-departure warning is now standard, and adaptive cruise control now has stop-and-go functionality.

Mini Superleggera Vision Concept keeps us hangin' on [w/video]

Mini's Superleggera Vision Concept may not be a Paris Motor Show debut, but this is the first time we've seen this stunning all-electric roadster in the metal, having been first shown on the tony shores of Lake Como at Villa D'Este in May. While it's small in stature, it's still big on both presence and detail, from its overall stubby yet sleek proportions to its Union Jack taillamps, Jaguar-esque rear fin and elegant rearview mirrors.
We still don't know much more about what powers this Touring Superleggera coachbuilt showcar, as any powertrain specifics are conspicuous by their absence, but we'd welcome both a pure electric version and something powered by the BMW/Mini turbocharged three-cylinder currently making the rounds in the new Mini Cooper.
Last we heard in September, any decisions on a production future for the Superleggera Vision have been tabled, with word being that a further six months of study is planned before Mini decides to greenlight or nix the project. We'd love to tell you that the fact that it's here in Paris is a great sign, but we wouldn't believe us, either.