2007 Mini Cooper Base Hatchback 2-door 1.6l on 2040-cars

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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2021 Mini Countryman Boardwalk Edition price and features detailed

Mini announced a new appearance package for the Countryman called the Boardwalk Edition back in December, and now the company has revealed how much it will cost. With the $850 destination fee, it rings in at $39,215 for the front-wheel-drive version, or $41,215 for the all-wheel-drive. That's not cheap, but it comes with quite a bit. Based on the Cooper S Countryman and painted in a unique Deep Laguna Metallic paint, it comes with a Pin Spoke wheels, external trim, and contrasting roof all in Piano Black. The interior is available with only one upholstery, Cross Punch leather also in black. A touchscreen nav package comes standard on Boardwalks, which includes Apple CarPlay, wireless charging, and real-time traffic. The Boardwalk Edition also includes equipment from the normally $2,000 Premium Package, including LED fog and headlights, power-folding and auto-dimming mirrors, heated front seats and automatic climate control. Additionally, the Boardwalk Edition also receives bespoke door sills, roof and dashboard graphics, as well as unique Boardwalk side scuttles standard.  Compared to a a similarly equipped Signature trim with Premium Package, the Boardwalk Edition's price has a discount of a hair less than $1,000. If you like that package and the Deep Laguna color, then this is the trim for you. The Mini Countryman Boardwalk Edition will hit dealerships in April 2021. There's no word on whether a Park Place Edition will follow. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini discounts 2019 Oxford Edition for U.S. military members, recent retirees

Mini introduced the 2019 Mini Oxford Edition last fall to offer college students or recent grads a cheap, well-equipped new car. Now it's extending the same offer to active duty military members and recent retirees. Specifically, you'll have to be an active duty member of the U.S. Armed Forces, or have retired/been honorably discharged within a 12-month period of verification of eligibility. This has no effect on the student offer for full- or part-time students of any two- or four-year accredited college/university. That deal also applies to those who have graduated in the last 12 months, along with students currently enrolled in any kind of post-grad program. The Mini Oxford Edition continues to be the same car equipped with the same options as before. This means the two-door starts at $20,600, including the $850 destination charge, and the four-door is priced at $21,600. Standard equipment not included in the base "Classic" trim includes a 6.5-inch infotainment system, parking sensors, panoramic moonroof, heated seats, upgraded 17-inch wheels and an automatic transmission (a manual can also be optioned). Additionally, there are more exterior colors to choose from than on the Classic. In total, Mini says you're getting $6,900 worth of optional equipment for no extra cost here. Mini says the Oxford Edition is available in dealers now. It's great to see Mini make this program available for more people, because it's a superb discount to take advantage of if you're part of these groups and had Mini on your shopping list.