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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

'Why isn't he stopping?' Mini driver describes being pushed sideways by dump truck

Yesterday, a video out of Toronto made the rounds on social media. It was scary to watch, as a dump truck pushed a Mini sideways a half-kilometer (third of a mile). But there were no details about why this accident happened or who was involved. Today, we know more:   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Courtenay Erhardt, 26, is a nurse who was driving her Mini to a coronavirus vaccination site to administer shots to homeless people. She says she was waiting at a stoplight before heading up an onramp. “I was in front of him at that stoplight. We were both trying to get onto the Gardiner (Expressway)," she told the Toronto Star, which has a photo of Erhardt and a close-up look at the Mini stuck to the Kenworth's bumper. "He hit me from behind when we were merging." "[The dump truck] just sort of bumped my back rear-end and unfortunately I went sideways and the truck just continued to go up the ramp," Erhardt told CTV News Toronto. "I just remember holding my horn and my steering wheel and just screaming. Just like bawling and screaming. I honestly didn't know if my Mini was going to flip, or veer out into oncoming traffic on the Gardiner," she said. "I just remember thinking, 'Why isn't he stopping? Why is he still going?'" A couple in another car behind the truck saw smoke coming off the truck and knew something was wrong, Erhardt said. They pulled up alongside her, saw what was going on, then pulled ahead of the truck and forced it to stop. They called 911 and helped Erhardt escape her car. The truck driver, Erhardt said, emerged. “He said, ‘I didnÂ’t see youÂ’ and asked me not to call the cops. He asked if he could pay for the damages. He was young.” He has been charged with several offenses, Toronto police said.  Police Sgt. Murray Campbell released a statement to CTV saying, "Operators of large vehicles do not have the benefit of such lower/smaller vehicles, in their ability to see out of windows in all directions," implying the truck driver couldn't see the small car beneath his hood. Campbell advised motorists to make sure they can see truck drivers so the truck drivers can see them.  Which is good advice. That said, this truck driver surely felt that something was wrong — and heard the sounds that we can hear in the video. Erhardt, though terrified, was not injured. She credits the couple who helped her, along with the Mini Cooper.

Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video: