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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini John Cooper Works GP spied with wide body, big wing

The Mini John Cooper Works GP was just announced to have over 300 horsepower, and we got an early glimpse at it with teaser images. And now one of our spy photographers caught the car with very thin camouflage. The spy photos reveal that the Mini GP is sticking fairly close to the Frankfurt concept, but toning everything down a bit. At the front, the Mini GP clearly is using the current John Cooper Works hardtop front bumper, but it does have deep chin spoiler additions that allude to the GP concept's massive splitter. The grille has been revised, and the gloss black lower sections are now made of a matte black mesh design. The slot in the middle could have red accents on each side like the red stripe on the concept. The front spoiler blends right in to the new extra-wide fender flares. While the fender extensions don't protrude as far as on the concept, they're otherwise very similar in how they sweep backward at the tops and stand away from the body to allow air to flow through. Something else noticeable from the side are the enormous front brakes. The rotors nearly fill up the wheels, and the calipers look really beefy. The five-spoke wheels on this prototype will be replaced by GP-signature four-spoke wheels as revealed by teaser shots. The back of the GP looks about how we would imagine it. The split rear wing is roughly the same shape as the concept's, but a little narrower. The bumper has a big diffuser area that doesn't necessarily look functional, but should at least look cool. The rear exhaust tips look bigger than normal Mini John Cooper Works models. The Mini GP will go into production in 2020. Only 3,000 examples will be built. We suspect the GP will use the same turbocharged 2.0-liter four-cylinder engine as the BMW X2 35i, which makes 306 horsepower and 332 pound-feet of torque. Coupled with weight savings, possibly involving a rear seat deletion, and upgraded suspension, and this should be a shockingly fast Mini. Related Video:

Recharge Wrap-up: Audi R18 e-tron Quattro wins WEC opener, Toyota Mirai goes to DC

The Audi R18 e-tron Quattro has won the World Endurance Championship season opener at Silverstone. Drivers Marcel Fassler, Andre Lotterer and Benoit Treluyer piloted the number 7 hybrid racecar to a hard-fought win in the six-hour UK race. "This victory is a dream start of the season and a great reward for the whole squad for the hard work last winter," says Audi Motorsport boss Dr. Wolfgang Ullrich, congratulating the team. Audi's second R18 took fifth place in the race after a couple of unscheduled pit stops ate up precious time. Read more in the press release from Audi, below. Mini and Spanish designer Jaime Hayon are presenting new versions of the Mini Citysurfer electric scooter concept at Salone del Mobile in Milan, Italy. The installation, called "Urban Perspectives" depicts an idea of the future of urban mobility. The imaginary living space houses two examples of the Citysurfer concept designed by Hayon. The first is painted to resemble blue and while porcelain, with dots and stripes to give it an upbeat look. The second uses more upscale materials like anodized metal, copper and leather to blend modern and classical elements. The foldable Citysurfer scooter can travel 10 to 15 miles on a charge, and is designed fit and charge inside the trunk of a Mini Cooper. Read more from Mini. Tesla has announced the locations of its first Superchargers in Australia. It will install eight charging booths at the Goulburn Visitor's Centre, about 120 miles southwest of Sydney. The Goulburn superchargers will be powered by renewable energy. Tesla plans to install a network of Superchargers in cities along the route connecting the Sunshine Coast north of Brisbane south to Melbourne. Read more at Clean Technica. The Toyota Mirai will be on display at the National Mall in Washington DC to celebrate the 45th anniversary of Earth Day. Toyota is a sponsor of Global Citizen 2015 Earth Day from April 17 to 19, which will include speakers, musical performances and, of course, Toyota's new hydrogen fuel cell car. "Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel," says Toyota's Bob Carter. Also in April, Toyota will continue to enlighten the public about the Mirai and hydrogen technology in Union Square Park in New York on April 19, and at Waterkeeper Alliance's "Keep it Clean" comedy event in Los Angeles on April 22. Read more from Toyota.