Auto blog

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

The manual transmission in the Mini Cooper is officially dead

We feared this might be the case after learning all about the latest Mini Cooper, but now it’s confirmed: The manual Mini is dead. Confirmation of the news comes from Mini boss Stefanie Wurst via an interview with Top Gear. “We wonÂ’t have a manual, unfortunately,” Wurst told TG in reference to the new generation of Cooper. Mini revealed its new model last week in the lead-up to the Munich Motor Show, and while the company was happy to share all the details on the electric E and SE, the gas models remained shrouded in a bit of mystery. We know there will be a base and an S model powered by gasoline engines, and now we know that they will be exclusively equipped with automatic transmissions. The elimination of the manual transmission is a tad ironic, given Mini just recently opened a Mini Manual Driving School in California. The point of that school was to teach people how to operate a manual transmission, but now Mini wonÂ’t have any in its lineup come 2025. This news was also foreshadowed a bit by the introduction of the Mini John Cooper Works 1 to 6 Edition earlier this year. Mini made that model as an ode to the manual, and it limited production to just 999 units worldwide. It looks like that special edition is more of a send-off to the manual transmission than anything at this point. As of now, you can still get the manual transmission on the Mini Hardtop and Convertible models, but the 2024 model year will be the end of this generation of Mini, and with it, the end of the manual transmission in the lineup. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green MINI Hatchback Electric

Mini Cooper E Classic adds a less expensive trim, at least in Europe

One forgets how many variations there are on the Mini Cooper until Mini rolls out a new generation and they all come quickly. With this fifth-generation Cooper forking into an EV lineup, and Mini introducing ICE and EV ranges separately, every other month it's, "Oh look, another one!" This time it's details on a new trim of the Cooper E that Mini debuted in Munich last September. We also have photos of the Euro-spec version now, which were missing from the debut. Called Classic, it's the entry-level version of the battery-electric two-door hardtop hatchback that, in the UK, comes below the Exclusive and Sport trims. Our trim step for the previous-gen electric Cooper is Classic, Signature, and Iconic. A commenter chided us on a previous post for waiting until the end to mention U.S. availability, so let's get this out of the way now: We don't know if the Cooper E is coming to America. We know we'll get the SE, same as before. We'd support the decision to bring the E here; with the right color combo and wheels, here's your Alec Issigonis special — on the outside, at least — for maybe a couple grand less than the Cooper SE. However, based on the European configurators, we don't see much point.      Every Cooper E gets a 40.7-kWh battery powering an e-motor on the front axle making 181 horsepower and 214 pound-feet of torque, able to go an estimated 190 WLTP miles on a charge. That's 34 horses and 29 pound-feet down on the SE, which isn't so bad. Driving distance is the attention-getter, the E losing 60 miles of estimated range from the SE's 250 WLTP miles.        We all know "Classic" means pared spec, but the Classic is so close to the trim above that it's hard to tell what's been changed beyond the standard wheel and a few options. In the UK, saving GBP2,200 ($2,769 U.S.) to get the Classic instead of the Exclusive trim above means getting a 16-inch standard wheel and a cloth interior trimmed in synthetic leather. The Exclusive starts with a 17-inch wheel and offers two 18-inchers, the Classic is a 16- or 17-inch wheel only. And the Exclusive interior fits mainly synthetic leather seats with cloth uppers. Either cabin comes in a choice of two colors, either black or gray, the Classic with a perforated houndstooth pattern on the seats. On the other hand, the Sunny Side Yellow paint on the hero car above is only available on the Classic. The list of standard features between the two is identical.