1974 Innocenti Mini Cooper 1300 on 2040-cars

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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Junkyard Gem: 2011 MINI Cooper Clubman

The original BMC Mini changed the automotive world forever in 1959, staying in production in essentially the same form all the way through 2000. Its innovative transverse-mounted engine and front-wheel-drive transaxle became the layout for most cars built in the world today, and its cheap price tag put millions of new drivers on wheels for the first time. Like the Volkswagen Beetle and Fiat 500, it was inevitable that the shape of such an iconic machine would be applied to a modern platform for the retro-ization craze of the late 1990s and early 2000s, and that's just what happened when BMW ended up owning the Rover Group. The BMW-built MINI Hardtop first appeared on our shores for the 2002 model year, and used-up examples of these cars are now extremely plentiful in self-service wrecking yards across the continent. The Cooper Clubman, which debuted here for the 2008 model year, has been a rare sight during my junkyard travels, and so I documented this one in Denver a few weeks ago. The Clubman wasn't quite as nimble and easy to park as the regular Cooper, but its increased cargo capacity and split rear doors made it a lot more useful for trips to the big-box store. It also offered more space for rear-seat passengers, and the right-side suicide rear door made it much easier to get into the back seat (on that side). The new MINI started out much larger than the clown-car-tiny old Mini, anyway. The added usefulness and more recent release of the Clubman have made it an uncommon sight in American car graveyards. This one was uncrashed and still had the original manuals inside, which suggests that some owners of first-generation (2008-2014) Clubmen are no longer willing to pay for major mechanical repairs when needed. We'll see how this sorts out during the next few years. As the owner of a 2000s wagon with a manual transmission, I applaud the original purchaser of this wagon for the choice of three-pedal setup. The interior looks to have been fairly tidy before junkyard shoppers tore it apart. The Colorado toll-road transponder suggests that this machine was a well-cared-for commuter for its decade on the road, but proved to be not worth repairing when some major component failed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The future will look exactly like the MINI CLUBMANIA human-scale pinball machine. This content is hosted by a third party.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric