1965 Mini Cooper on 2040-cars

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2014 Mini John Cooper Works Paceman All4

The One Mini Should Have Taken Rallying
It needs to be said: Mini using the Countryman as their World Rally Championship racer's bodystyle of choice has done them no favors on the marketing front. And that's what it's all about in motorsports these days: marketing and image. We have just driven the 2014 Mini John Cooper Works Paceman All4 through Frankfurt's surrounding rural areas, and even in thick snow where few souls dared to tread, it has singularly rekindled some faith in the John Cooper Works sub-brand - a glorious name whose credibility has been threatened by portly and somewhat pointless products like the JCW Countryman.
The JCW Paceman is a little quicker than its Countryman relative, a little lighter, hunkered down lower, and better looking. We can't say we're crazy anymore about the stock Chili Red details and black exterior they keep showing us at these launches, but that's just paint. Then there's that projected pricing of $36k-plus that puts us on the verge of yelling "¡No mas!" But the All4 system on our 215-horsepower Paceman worked extremely well when paired with a set of exceptional Pirelli Sottozero Winter 210 Serie II tires (sized 205/55 R17 91H all around). The combination of all-wheel drive and good rubber encouraged us to gradually up the average speed and enthusiasm the further we drove along.

60 Minis will race in the Silverstone Classic for Mini's 60th anniversary

It was just 60 short years ago when Mini established itself as a manufacturer of small cars as part of the British Motor Corporation. Over the years, the Mini became popular among the British people and beyond, not just as a car but as a cultural icon. To celebrate its 60th anniversary, Mini is taking over Silverstone Circuit in England. The racetrack announced that 60 classic Minis will be racing in the Silverstone Classic outing, July 26-28. Back in May, Silverstone sought pre-1966 Mini Cooper S models to participate, and the APB received an overwhelming response but fell just short of the 60-car goal. But with the help of Motorsport UK, Britain's motorsport regulatory council, Silverstone was able to find two additional Mini Cooper S models to participate. "It only seems right and proper that we mark the Mini's 60th milestone with a 60-car grid, so we are really grateful to those at Motorsport UK and Masters Historic Racing, who are organizing these anniversary races, for securing this special permission," said Nick Wigley, Silverstone Classic's CEO. "As well as being a sixties fashion icon, the Mini's reputation was built on some wonderful motorsport successes, so there could neither be a better, nor more appropriate, way to celebrate its 60th anniversary than with an incredible 60-strong grid at the world's biggest classic motor racing festival." The Mini first received world recognition as champion of the 1964 Monte Carlo Rally with Paddy Hopkirk and co-driver Henry Liddon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hopkirk will be present for 60-year Mini tribute and will be reunited with his original winning car, Cooper S #37 with license plate 33 EJB. Hopkirk will lead the Silverstone Classic's Diamond Anniversary track parade with his Cooper S. "I'm really flattered to have been asked to front this fantastic parade," Hopkirk said. "It's great that I'll be back in my old car, and I'm going to be bringing the Monte trophy along, too. It was presented to me by Princess Grace.The Classic is such a brilliant event and, oh my goodness, it will be absolutely amazing to see 60 Minis altogether on the track at the same time." All of the Mini Cooper S models invited are powered by the same race-prepped 1.275-liter inline-four, so it'll be an adorable and exciting race and a pure test of driver skill.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.