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2014 Mini Cooper goes to the dogs

We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.

BMW, Mini aim to sell million cars off new FWD platform

Mini sold 301,526 cars in 2012; BMW sold 1.54 million of its own models. According to a piece in Autocar, analysts say the coming UKL1 platform that will form the skeleton of the third-generation Mini Cooper and coming front-wheel drive BMW 1 Series could be responsible for "more than 900,000 cars per year" all by itself.
That sale fire is fueled by the UKL1 wearing up to twenty-three bodies in total between the two brands, 11 for Mini and 12 for BMW, rendering hatchbacks, sedans, coupes, convertibles, wagons, crossovers and people-haulers from about 12.5 feet to 14.5 feet. In April the VP of Mini USA said we might find some current models don't make it to a next generation, but a graphic accompanying the Autocar story has them all there. If it's correct, then those 23 models will only base model lines and don't account for different engines and four-wheel-drive options for each model.
The big changes that would perhaps mean big sales for the Mini line are a five-door hatch with two smaller rear doors for children, the sedan talked about last year for Asian markets and an MPV perhaps wearing the "Traveler" name that could send the Countryman in a more SUV-like direction.

2015 Mini Cooper S does best gymkhana impersonation in Malaysia

Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi Arachnid and four local action sports stars: Fizzy, Shuk, Rizlan and Nasa.
A bog standard Mini Cooper S is the star, its 192-horsepower engine and rollcage-free cabin reinforcing the message that you can do the same thing in a model right off the showroom floor... if you happen to have the same skills as Ivan Khong, the Malaysian Gymkhana Champion behind the wheel. You can read the backstory in the press release and watch how it all comes together in the video below.