03 Mini Cooper S on 2040-cars

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Upcoming Mini 5-door hatch spied in the snow

We are about to get a flood of new Mini models now that the new 2014 model is officially out. In just the past few months, we've seen spy shots of the next-generation John Cooper Works and so-called Traveler crossover, and here we have the upcoming five-door hatchback in Cooper S form, a model that, like the Traveler, is expected to effectively obviate the need for the slow-selling Clubman.
Mini is not exactly hiding that this is a new five-door model, even with its camouflage - the rear door line and handle are clear as day. Also, compared to the three-door Cooper Hardtop, there appears to be an added pillar and additional length at the rear. The hatch also appears to be mounted at a steeper angle than the standard Mini. Also, you have to admit that the Mickey-Mouse-ear fog lights are cute, even if Mini would never actually sell it that way.
Expect to see even more variants soon, if BMW and Mini want to reach their goal of selling over a million front-wheel drive vehicles - an earlier report indicated there could be as many as 23 front-wheel drive cars from the brands in the coming years.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.