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2021 Mini Countryman Boardwalk Edition price and features detailed

Mini announced a new appearance package for the Countryman called the Boardwalk Edition back in December, and now the company has revealed how much it will cost. With the $850 destination fee, it rings in at $39,215 for the front-wheel-drive version, or $41,215 for the all-wheel-drive. That's not cheap, but it comes with quite a bit. Based on the Cooper S Countryman and painted in a unique Deep Laguna Metallic paint, it comes with a Pin Spoke wheels, external trim, and contrasting roof all in Piano Black. The interior is available with only one upholstery, Cross Punch leather also in black. A touchscreen nav package comes standard on Boardwalks, which includes Apple CarPlay, wireless charging, and real-time traffic. The Boardwalk Edition also includes equipment from the normally $2,000 Premium Package, including LED fog and headlights, power-folding and auto-dimming mirrors, heated front seats and automatic climate control. Additionally, the Boardwalk Edition also receives bespoke door sills, roof and dashboard graphics, as well as unique Boardwalk side scuttles standard.  Compared to a a similarly equipped Signature trim with Premium Package, the Boardwalk Edition's price has a discount of a hair less than $1,000. If you like that package and the Deep Laguna color, then this is the trim for you. The Mini Countryman Boardwalk Edition will hit dealerships in April 2021. There's no word on whether a Park Place Edition will follow. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.