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Mini is sending some buyers a car-sized puzzle to apologize for delivery delays

The ongoing chip shortage has wreaked havoc on automotive supply chains around the world, causing a diverse selection of side effects including long delivery delays. Mini has found a clever way for some of its customers to pass the time: It's sending them a giant Mini puzzle. Created by advertising agency Pereira O'Dell, the puzzle's full name is the "we're-working-hard-to-get-you-your-car, waiting-is-the-worst, in-the-meantime-happy-puzzling Mini puzzle." It sounds like the company has created several designs, though the only image it published shows a red hatchback with white stripes on a red background. It's huge; the dimensions weren't published, but it looks like it takes up a car-sized spot in a garage. The pieces look relatively big, but completing the puzzle will likely require several days of trial and error. Mini notes that not every buyer who is waiting to take delivery of one of its cars will receive a life-sized puzzle; only "select new customers" will get one. It's sending normal-sized puzzles to some of its other customers, however. There's no word on how recipients are selected. Delays have plagued nearly every carmaker in the past few months, so Mini isn't alone. The company has temporarily stopped building cars equipped with a manual transmission to simplify its range. While it hasn't revealed precisely how long customers need to wait before taking delivery, its consumer website warns that "due to increased customer demand, production availability of model year 2023 Mini models is limited." It adds that the estimated delivery time for custom-built orders varies "depending on trims, packages, options, and location." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW Group announces an armada of EVs that includes the full Mini range

BMW plans to significantly increase the number of electric cars in its range during the 2020s. It outlined plans to launch several battery-powered models, including M cars, and transform Mini into an EV-only brand by 2030. In the medium-term future, the firm's lineup will include electric variants of the 5 Series, the 7 Series, and the X1, though they will likely be based on the next-generation cars, not on the models currently found in showrooms. They'll join the i4 — a 3 Series-sized sedan with a fastback-like design — and the iX crossover in the lineup. BMW hopes to have at least one electric model representing it in about 90% of its current market segments by 2023, and it realistically expects that EVs will account for approximately 50% of its global sales by 2030. Beyond 2025, the Munich-based firm will align its range with a new strategy it calls Neue Klasse, a name borrowed from a series of enthusiast-friendly sedans and coupes sold during the 1960s and the 1970s; the 2002 is arguably the best-known Neue Klasse model. Fast-forward to the 2020s, and the designation will denote cars built with a new IT and software architecture, powered by new-generation electric technology, and designed to be sustainable. EVs shaped by the Neue Klasse approach to design will be positioned in many market segments, ranging from mass-produced cars (like the 1 Series hatchback sold in Europe) to high-performance M models. Most will be powered exclusively by batteries, but some will be available with a hydrogen-electric powertrain. Highly automated driving technology will be available, too, though BMW stressed its EVs will be enjoyable to drive. Crucially, the firm plans to increase its annual revenue by offering configurable and bookable features available during a car's entire life cycle; think of this system as an a la carte menu for cars. If you buy a used 2027 5 Series in 2031, for example, you'll theoretically have the ability to configure it with many of the options and features you want even if it wasn't ordered new with them. Some might even be enabled for a pre-determined amount of time. You might not need heated seats if you live in Tucson, but you might want them for a weekend if you're going skiing. What about Mini? Confirming a wave of recent rumors, BMW-owned Mini will exclusively sell electric cars in less than a decade.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.